Senior Engagement Planner

New Philadelphia, PA (On-site)

$50K/yr – $90K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own omnichannel media planning and delivery for client programs, coordinating strategy, channel activation, and supplier management to drive cohesive campaigns.

  • Omnichannel Execution: Plan and optimize Display, Custom Digital, Email, Print, POC, and Conferences across the buyer journey.
  • Cross-Channel Collaboration: Align with channel COEs and AMPs/MPs to ensure seamless, high-quality execution.
  • Supplier Strategy: Lead RFPs, negotiate at the brand level, and stay ahead of emerging media technologies.

Job Description

Shape the Future of Healthcare Engagement: Senior Engagement Planner at CMI Media Group! Are you a strategic thinker with a passion for crafting engaging media experiences? Do you thrive in a fast-paced environment where you can leverage your expertise to drive impactful results? If so, CMI Media Group wants you on our team! We are seeking a highly motivated and experienced Senior Engagement Planner to join our dynamic team. In this role, you will be responsible for developing and executing tactical plans across a variety of channels, ensuring they align with overarching strategic goals and deliver exceptional results for our clients. What You'll Do: - Strategic Planning: Develop and execute tactical plans for Display, Custom Digital Programs, Email, Print, POC, and Conferences, ensuring alignment with overall strategic direction. - Channel Expertise: Demonstrate a deep understanding of how various media channels work together to create a cohesive and impactful omnichannel experience. - Supplier Management: Develop RFPs, negotiate with suppliers at the brand level, and stay abreast of emerging media technologies. - Client Relations: Manage client communications, provide updates, and ensure their satisfaction with our services. - Team Collaboration: Partner with internal teams, including channel COEs and AMPs/MPs, to ensure seamless execution and quality deliverables. What You'll Bring: - Experience: Minimum 3-4 years of experience as a Planner/Buyer in a media agency or related field. - Media Savvy: Strong understanding of media basics, concepts, and syndicated tools. - Technical Proficiency: Proficiency in Microsoft Office Suite and experience with industry-standard planning tools. - Exceptional Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively. - Organizational Prowess: Strong organizational and time management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. - Collaborative Spirit: Ability to foster collaborative relationships with cross-functional teams and work effectively in a fast-paced environment. Why CMI Media Group? At CMI Media Group, we believe in All for Good . As a leading healthcare marketing agency, we are driven by a passion for making a difference in the lives of patients and healthcare professionals. We offer a dynamic and collaborative work environment, competitive compensation and benefits, and opportunities for professional growth and development. Our Commitment to Diversity and Inclusion: CMI Media Group is built on a foundation of inclusion and diversity. We believe in celebrating our differences and fostering a workplace where everyone feels valued and respected. We are proud to have several Employee Resource Groups (ERGs) including AZAP (Asian American Pacific Islander), BRAAVE (Bringing Relevance to the African American Vision & Experience), HER story (a forum for women), Mi Gente Unidos (My People United), and more. The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

CMI Media Group logo

CMI Media Group

3.8 Glassdoor

CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Founded in 1989
Philadelphia, Pennsylvania, USA
1.5K employees (258 in marketing)
78% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
10.2K
Traffic Source Mix
Search
31.6%
Direct
51.5%
Referral
7%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
253 (17% of company)
Median Career Experience
9 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

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