Responsibilities

• Campaign production: Build and deploy email campaigns in Klaviyo and SMS campaigns in Attentive from approved brief through launch, including content, personalization, links, tracking, audience selection, scheduling, and final checks.
• Lifecycle automation: Build, update, and QA automated email and SMS journeys such as welcome, abandonment, post-purchase, cross-sell, win-back, and re-engagement, including triggers, filters, delays, splits, and dynamic content.
• Audience segmentation: Create and maintain email and SMS audiences using engagement, purchase history, product or category interest, lifecycle stage, and other available customer signals.
• Quality assurance: Own pre-deployment QA for content, imagery, links, tracking, rendering, mobile experience, personalization, exclusions and suppressions, journey logic, and compliance elements.
• Template execution: Use HTML and CSS to modify email templates, troubleshoot rendering issues, and help ensure emails are responsive across common inboxes and devices.
• Cross-functional coordination: Partner with the Senior Marketing Manager, brand, creative, merchandising, and ecommerce teams to manage briefs, assets, approvals, calendars, and deadlines across multiple brands.
• Testing and optimization: Set up email and SMS tests, document results, and apply learnings to improve content, audience strategy, timing, and customer experience.
• Performance reporting: Monitor email, SMS, and automated journey performance, including engagement, conversion, attributed revenue, and revenue per recipient; turn results into clear observations and practical recommendations.
• Channel health: Support consent management, suppression practices, list hygiene, email deliverability, SMS compliance, and data integrity across Klaviyo, Attentive, and connected marketing systems.
• Process discipline: Maintain campaign documentation, naming conventions, QA checklists, templates, and reporting trackers; identify improvements that make the team faster and more accurate.

Requirements

• 2+ years of experience in email, SMS, lifecycle, CRM, or digital marketing.
• Marketing platform experience: Demonstrated hands-on experience building campaigns, automations, segments, tests, and reports in an email or SMS marketing platform. Klaviyo and Attentive experience preferred.
• Technical foundation: Working knowledge of HTML and CSS, with the ability to make basic template edits and troubleshoot common email rendering issues.
• Analytical fluency: A practical understanding of email, SMS, and ecommerce metrics and the ability to translate results into actionable insights.
• Quality mindset: Exceptional attention to detail and a consistent, methodical approach to QA, audience selection, tracking, and deployment.
• Project ownership: The ability to take a campaign from brief to launch, manage multiple deadlines, communicate risks early, and stay organized in a fast-paced environment.
• Communication and collaboration: Strong written communication, sound customer-experience judgment, and the ability to work effectively with creative and business partners.
• Growth orientation: Curiosity, initiative, and a genuine interest in learning higher-level lifecycle and channel strategy as your executional expertise grows.

Preferred

• Bachelor's Degree in related field, preferred.
• Klaviyo and Attentive experience preferred.