Sweetwater Sound

Senior Email Marketing Specialist

Fort Wayne, IN (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end email marketing campaigns with a Senior level scope at Sweetwater, guiding strategy, execution, testing, and cross-channel collaboration.

  • Own end-to-end email programs from planning through reporting.
  • Must-have: 5+ years in email marketing with platform experience (e.g., Blueshift) and HTML/CSS knowledge.
  • Standout: Cross-channel integration and ongoing experiment-driven optimization.

Job Description

Responsibilities

  • Guide multiple aspects of email campaign management including strategic planning, development, proofing, deployment, measurement and reporting.
  • Manage the email production process, ensuring all emails are accurate and performant. Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation lists function properly; verify that email renders correctly across various email clients.
  • Collaborate with key stakeholders including digital marketing, creative services, marketing analytics, and marketing operations to develop and document email marketing project plans.
  • Partner with creative services to develop campaign and creative concepts, representing the needs of the email channel.
  • Participate in email experimentation from hypothesis to execution and measurement. Conduct extensive testing and analysis of email marketing efforts such as creative layout testing, copy testing, and segmentation testing to develop best practices.
  • Create, monitor, and report on key performance indicators (KPIs) and track initiatives against established goals. Provide regular reports and insights on channel and campaign performance to executive stakeholders.
  • Consult with marketing analytics to identify reporting needs and document reporting objectives, research available data sources and propose reporting solutions.
  • Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs.
  • Identify opportunities for cross-channel integration between email and other marketing channels.
  • Support similar one-to-one marketing automation efforts including SMS and push.

Requirements

  • 5+ years of professional experience in email marketing.
  • Experience implementing and optimizing email marketing programs across the entire marketing lifecycle.
  • Demonstrated proficiency in crafting concise and compelling email content, including impactful subject lines that optimize open rates and engagement metrics.
  • Experience guiding an email experimentation practice across the full testing lifecycle.
  • Excellent organizational skills and a process-oriented mindset.
  • Advanced knowledge and understanding of email marketing and compliance best practices.
  • Knowledge and familiarity with HTML, CSS, and JavaScript development for email.
  • Experience or familiarity with Blueshift email marketing platform.
  • Experience with Push Notification and SMS marketing channels.
  • Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media is a plus

Preferred

  • WOWs the Customer Deep passion and desire for creating amazing customer and colleague experiences
  • Get Things Done Great work ethic and moves with a sense of urgency
  • Obsesses over the Details Committed to paying attention to the details
  • Drives Continuous Improvement Always focusing on effective and efficient work and ways to get better
  • Develops the Future Committed to the pursuit of growing personally and professionally and has a focus on bringing your colleagues along with you on that journey