Senior Email Marketing Specialist (Cox Business) at Cox Communications Inc. | Atlanta, GA | $74K/yr – $111K/yr

Cox Communications Inc.

Senior Email Marketing Specialist (Cox Business)

Atlanta, GA (Hybrid)

$74K/yr – $111K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Lead end-to-end email marketing, owning multi-channel campaigns with personalization, QA, and cross-functional delivery to hit deadlines and performance targets.

Campaign Execution: Run email programs with dynamic content and targeted messaging across channels to maximize engagement.
Program Direction: Shape templates, content, and mobile-optimized experiences to boost conversions and consistency.
Cross-functional Delivery: Coordinate with vendors and internal teams to ensure timely, accurate execution and clear measurement.

Job Description

Campaign Execution: Execute email campaigns and communications within established timelines, including national and local acquisition campaigns, product notifications, customer communications, and special projects
Template & HTML: Customize, tailor, and edit email creative, ensuring content accuracy and alignment with campaign strategy
HTML Support: Provide hands-on HTML support to build, edit, and troubleshoot email templates and HTML/CSS code
Personalization: Leverage dynamic content capabilities within email programs to create personalized, targeted messaging that improves engagement and overall campaign performance
Program Direction: Influence and contribute to the direction of the email marketing program, including template design, personalization strategies, content development, and mobile optimization
Campaign Cadence: Manage and prioritize a high volume of email campaigns with strong project management discipline, ensuring deadlines are consistently met
Multi-Channel Execution: Execute multi-channel campaigns within marketing platforms, including email, direct mail, SMS, and digital channels
Process & Testing: Provide input on process improvements, campaign strategies, promotions, and A/B testing opportunities
Performance Monitoring: Monitor email performance and channel KPIs, identifying trends and making recommendations to optimize campaign effectiveness
Vendor & Cross-Functional Liaison: Serve as a liaison with external vendors and internal cross-functional partners to ensure seamless execution

Campaign Validation: Review campaign counts, targeting, and performance metrics to validate accuracy and proactively identify issues
Quality Assurance: Proofread all messaging and manage templates, graphics, and seed lists to ensure quality and consistency
Final QA: Perform final quality assurance checks on creative, targeting, and list selection to ensure campaigns meet approved guidelines and are delivered on time

Requirements: Bachelor\'s degree in in a related discipline and 4 years\' experience in a related field. The right candidate could also have a different combination, such as a master\'s degree and 2 years\' experience; a Ph.D. and up to 1 year of experience; or in lieu of a degree, eight years of experience in a related field will be considered.
HTML & Deployment: Strong knowledge of HTML coding and experience deploying email campaigns within a multi-channel marketing platform (e.g., Adobe Campaign, Salesforce Marketing Cloud)
Office Proficiency: Strong proficiency with Microsoft Office applications, including Word, Excel, and PowerPoint
PM Skills: Demonstrated project management skills with the ability to manage multiple priorities and deadlines
Automation Platforms: Expertise in an email automation platform (e.g., Pardot, Marketo, Eloqua)
Dynamic Content: Experience leveraging dynamic content and building emails using HTML/CSS without reliance on WYSIWYG editors
Execution Experience: Proven email campaign execution experience with the ability to multitask and operate in a fast-paced environment
Collaboration: Strong interpersonal, leadership, presentation, and stakeholder management skills, with the ability to collaborate effectively across teams

Nice-to-Have: Experience leveraging dynamic content within email marketing programs
Nice-to-Have: Knowledge of Salesforce marketing applications, including Marketing Cloud
Nice-to-Have: Familiarity with Salesforce CRM platforms
Nice-to-Have: Ability to work independently while managing multiple campaigns, competing priorities, and deadlines
Nice-to-Have: Experience within the telecommunications industry

Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Cox Communications Inc.

3.9 Glassdoor

Cox Communications is committed to creating more moments of real human connection. We bring people closer to family and friends through technology that’s inspired by a culture that puts people first, and we’re always working to improve life in the communities we serve. Our world-class broadband applications and services are helping create smart homes and smart cities that will bring more comfort, convenience, security, entertainment and connectivity to the lives of the people we serve.Our company is full of dreamers and doers; people who make plans and who make things happen. And, of course, people who have fun doing it. In short, people like you.Join the Cox team and make your mark!

Founded in 1964

Atlanta, Georgia, USA

16K employees (955 in marketing)

www.cox.com

73% recommend to a friend

78% CEO approval