Responsibilities

• Develop and execute email marketing strategies for each customer persona, leveraging analytics to inform segmentation and personalization strategies
• Drive email list growth through creative opt-in strategies including partnering with key organizations
• Build and optimize email content segmentation and personalization strategies by leveraging analytics on user behavior and activity.
• Lead planning and oversee execution for email marketing calendar of email campaigns, including content-focused emails, automation, triggers, and more
• Oversee the content of campaigns, including proofreading copy, design, mobile optimization, personalization, and more
• Coordinate with design and copywriting teams to ensure that campaigns are visually appealing, mobile-friendly, and well-written
• Drive execution of new triggers, automation and personalization tactics.
• Develop an ongoing testing strategy for variables such as template, content, calls-to-action, timing and frequency.
• Produce weekly reports on email performance and provide insights for optimization. Use reports to analyze customer data to maximize campaign performance.
• Research and recommend appropriate email marketing tools and software.

Requirements

• 5+ years of experience in email marketing, with a proven track record of growing engagement, conversion, and revenue growth
• Proven ability to develop and execute email marketing strategy, including segmentation, lifecycle marketing, and campaign planning
• Strong understanding of customer journeys and how to use emails to support acquisition, activation, retention, and re-engagement
• Understanding of email deliverability and sender reputation best practices
• Strong attention to detail and ability to manage multiple projects simultaneously
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Experience with lead generation and lead nurturing strategy, including building and optimizing automated flows
• Strong analytical mindset, with experience using data to inform testing, optimization, and strategic decisions
• Experience with email marketing platforms and analytics/reporting tools

Preferred

• Bachelor's degree in marketing, communications, or a related field
• Proficiency in ActiveCampaign strongly preferred
• Experience with CRM systems like HighLevel strongly preferred
• Strong design skills and experience with HTML and CSS responsive email templates
• Experience with A/B testing and optimizing email campaigns
• Knowledge of email compliance regulations (e.g., CAN-SPAM, CCPA)
• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Proven ability to drive results and grow engagement and revenue through email marketing strategies.