Senior Email Marketing Manager

Charlotte, NC (On-site)

$100K/yr – $200K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the global email strategy and lifecycle governance, shaping premium audience experiences while aligning campaigns with the broader marketing framework.

  • Governance & Architecture: Define audience segmentation, send cadence, and list hierarchies for a premium subscriber experience.
  • Nurture & Campaign Alignment: Architect programs that integrate with the global campaign framework to accelerate conversions.
  • Performance & Engagement: Lead measurement and optimization to translate email metrics into actionable growth insights.

Job Description

Responsibilities

  • Lead the global email ecosystem and oversee overarching marketing email strategy.
  • Define governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for subscribers.
  • Architect sophisticated nurture programs that align with the global marketing campaign framework.
  • Ensure all email communications drive meaningful engagement and pipeline acceleration.
  • Be the strategic lead ensuring alignment of email communications with campaign objectives and broader marketing initiatives.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 7+ years of related experience in email marketing, with a deep focus on B2B technology.
  • Advanced, hands-on experience with Marketo is a must.
  • Proven track record of developing global email strategies and managing complex automation workflows.
  • Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
  • Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.
  • Experience with GDPR and CCPA knowledge.
  • Experience conducting deliverability and performance audits to identify technical optimization opportunities.

Benefits

  • generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources.
  • Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
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Appian Corporation

Appian Corp is an architecture & planning company based out of 136 Worcester St, Wellesley, Massachusetts, United States.

Wellesley Hills, Massachusetts, USA

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Marketing Team

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10 years
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