Responsibilities

• Develop and implement a comprehensive global email marketing strategy, including rules for audience targeting and send cadences.
• Establish and manage complex list hierarchies, suppression rules, and exclusion logic to prevent database fatigue.
• Oversee the end-to-end email content calendar to ensure alignment with overall marketing and business objectives.
• Architect and optimize automated nurture series that align with the global marketing campaign strategy and buyer journey.
• Collaborate with Global Campaign Managers to ensure email nurtures are integrated into larger, cross-functional marketing initiatives.
• Utilize data-driven insights from email campaigns to influence future campaign themes and audience segmentation.
• Manage and protect global domain health, including monitoring opt-in/opt-out trends and managing batch sending protocols.
• Ensure compliance with global data privacy regulations, such as GDPR and CCPA, across all email communications.
• Conduct regular audits of email deliverability and performance, identifying areas for technical optimization.
• Provide strategic guidance to team members responsible for point-in-time and nurture email execution.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
• Technical Expertise: Advanced, hands-on experience with Marketo is a must.
• Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
• Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
• Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.

Benefits

• Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
• In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.