Senior Email Marketer

Scottsdale, AZ (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive targeted lifecycle email programs for a global travel brand, leading automation, analytics, and cross-functional collaboration.

  • Architect high-impact campaigns and automated journeys across platforms to boost member engagement.
  • Must-have: 5+ years of email marketing and 2–5 years of Marketo automation experience.
  • Standout: Advanced segmentation and data-driven optimization to maximize ROI.

Job Description

Responsibilities

  • Architect High-Impact Campaigns: Design, build, and optimize complex automated journeys and promotional email flows across multiple platforms (e.g., CMS, Marketo) to drive member engagement and long-term loyalty.
  • Data-Driven Optimization: Rigorously analyze campaign performance and A/B test results to identify trends, improve open and click-through rates, and maximize ROI.
  • Advanced Segmentation: Develop sophisticated targeting strategies based on member behavior, demographics, and preferences to deliver hyper-personalized travel experiences.
  • Platform Mastery: Serve as a subject matter expert in Marketo (or similar enterprise automation tools), streamlining workflows and implementing best practices for technical execution.
  • Strategic Collaboration: Partner with sales, operations, and creative teams to ensure email initiatives align with global business objectives and provide a seamless customer journey.
  • Lifecycle Innovation: Continuously audit and refine existing email touchpoints, introducing innovative solutions to reduce friction and enhance the member experience.

Requirements

  • Email Expertise: 5+ years of dedicated marketing experience, with a proven track record of managing large-scale email programs.
  • Automation Proficiency: 2–5 years of hands-on experience with Marketo or a comparable marketing automation suite is required.
  • Analytical Mindset: Strong ability to translate raw data into actionable marketing strategies and executive-level reporting.
  • Strategic Communication: Exceptional copywriting and verbal skills, with the ability to craft compelling narratives that resonate with a global audience.
  • Team Leadership: Proven ability to work effectively in a cross-functional environment, building strong relationships across departments and time zones.

Benefits

  • Travel Perks: Enjoy unlimited PTO and exclusive discounts on member travel packages.
  • Growth Opportunities: Be part of a rapidly evolving global company with a clear path for professional advancement.
  • Global Impact: Collaborate with a diverse, international team to create world-class travel experiences.
  • Collaborative Culture: Work in a supportive environment where data-backed ideas are valued and innovation is encouraged.
  • Competitive Benefits: A comprehensive compensation package, including premium health and wellness benefits.
arrivia logo

arrivia

3.2 Glassdoor

Arrivia provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits.We’re on a mission to help people around the world travel better and experience more. Our team members bring world-class skills to the table to create extraordinary memories for our partners and members. With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff.

Founded in 1997
Scottsdale, Arizona, USA
1.1K employees (65 in marketing)
60% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
16.3K
Monthly Google Ads Budget
$101
Traffic Source Mix
Search
44.7%
Direct
40%
Referral
7.8%
Social
5.8%
Paid
1.3%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
56 (5% of company)
Median Career Experience
12 years
Median Tenure
6 years