Senior Email & Lifecycle Manager at Enhesa | USA

Enhesa

Senior Email & Lifecycle Manager

USA (Remote)

Salary Not AvailableSenior Level6+ years exp

Posted 2 months ago

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Job Summary

Own and optimize B2B SaaS email lifecycle programs from segmentation to nurture journeys, aligning with demand gen and sales, while running experiments and delivering simple lifecycle reporting.

Lifecycle Strategy & Segmentation: Define clear segmentation and persona frameworks
Own the prospect lifecycle strategy across key funnel stages
Build and optimise persona-led nurture journeys
Strengthen and structure the newsletter programme as a core engagement channel
Align lifecycle communications with demand generation and sales priorities
Execution & Optimisation: Design, build and optimise automated email journeys
Improve engagement and MQL to SQL conversion
Develop and execute an experimentation roadmap
Maintain clear documentation and lifecycle standards
Reporting & Collaboration: Build simple, commercially focused lifecycle reporting

Job Description

Own and optimize B2B SaaS email lifecycle programs from segmentation to nurture journeys, aligning with demand gen and sales, while running experiments and delivering simple lifecycle reporting.

Lifecycle Strategy & Segmentation: Define clear segmentation and persona frameworks
Own the prospect lifecycle strategy across key funnel stages
Build and optimise persona-led nurture journeys
Strengthen and structure the newsletter programme as a core engagement channel
Align lifecycle communications with demand generation and sales priorities
Execution & Optimisation: Design, build and optimise automated email journeys
Improve engagement and MQL to SQL conversion
Develop and execute an experimentation roadmap
Maintain clear documentation and lifecycle standards
Reporting & Collaboration: Build simple, commercially focused lifecycle reporting

Enhesa

4.1 Glassdoor

At Enhesa we empower the world’s largest businesses to achieve compliance, manage risk, and drive sustainability with clear, actionable insights. We combine the knowledge of our global team of experts with regulatory data and market-leading AI to transform complex regulatory landscapes into timely intelligence and foresight. This means we can support our customers to become industry leaders in environment, health, safety, and sustainability.

Founded in 1989

Arlington, Virginia, USA

460 employees (30 in marketing)

www.enhesa.com

92% recommend to a friend

92% CEO approval