Responsibilities

• Execute email campaigns utilizing email marketing best practices to create and code interactive experiences to support business initiatives
• Build, edit, deploy emails, and code logic branching using Salesforce Marketing Cloud on Content Builder and AMPscript and Journey Builder
• Collaborate with technology teams to onboard new email capabilities and requirements on Salesforce Marketing Cloud (SFMC)
• Lead and/or support cross-organizational projects as a subject matter expert for email channel, including template specifications, technical design, channel best practice, executional process and data feed analysis, and platform capabilities
• Liaise across multiple teams to learn existing email documentation, procedures and interactions to streamline and simplify these processes
• Provide guidance and lead training to enable other team members to meet/exceed expectations; may be responsible for managing a small team and performance management activities
• Act as primary liaison between internal business and tech teams to resolve various project and technology challenges
• Lead by demonstrating clarity, effective communication, and collaboration in enhancing team performance
• Build relationships across management levels in a matrixed environment and influence direction where there isn’t explicit authority
• Think strategically and assess strategy and requirements while implementing tactically on multiple major initiatives

Requirements

• Multiple years of Advanced Front-End HTML and CSS coding experience, specifically in Email
• Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target)
• Experience with one or more of the following areas: digital production, MarTech, marketing, and/or creative
• Email Development subject matter expert with experience building emails, automations, and journeys in Salesforce Marketing Cloud
• Complex dynamic content scenarios
• Use of shared templates, scripts, and content
• Cross Email client rendering issues such as Dark Mode, Outlook-specific limitations, and Embedded Video Player compatibility and capabilities
• With experience contributing to release management processes and production installs
• Execute email campaigns utilizing email marketing best practices to create and code interactive experiences to support business initiatives
• A clear understanding of impact to a firm’s reputation if they are flagged by blacklisting groups
• Advanced HTML and CSS coding experience, specifically in Email
• Excellent communication skills required
• Curious and intellectually honest. Dedication to continuous growth, development, and improvement
• Enjoy tracking, triaging, and solving issues in real-time
• Ability to continuously develop and improve process / infrastructure within a constantly evolving team
• Customer first mentality
• Comfortable leading and influencing through ambiguity and without authority
• Strong attention to detail and methodical thinking
• Entrepreneurial and agile mentality, with a bias towards action
• Passion for training and upskilling others

Preferred

• SQL Query experience is a plus
• Adobe Target knowledge is a plus
• Salesforce Sales Cloud knowledge is a plus