Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions at Amgen | Thousand Oaks, CA | $220K/yr – $298K/yr

Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions

Thousand Oaks, CA (Remote)

$220K/yr – $298K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the HCP marketing engine for obesity, coordinating strategy, omnichannel engagement, and field readiness while aligning patient marketing and senior leadership expectations.

HCP strategy and omnichannel ownership across personal, digital, and non-personal channels.
Cross-functional execution with Sales, Medical Affairs, Analytics, and Compliance to hit launch and growth goals.
Build the team, operating model, and measurement framework to sustain performance and scalable growth.

Job Description

Lead HCP Marketing Strategy: Develop and lead the U.S. HCP marketing strategy across the obesity portfolio; Translate brand strategy, positioning, and messaging into customer focused engagement plans; Define HCP segmentation, targeting, and engagement strategies; Leverage customer insights, analytics, and market intelligence to optimize strategy and execution; Establish performance metrics and measurement frameworks; Partner closely with patient marketing leadership to align HCP and patient strategies; Ensure coordinated campaign planning, messaging, and execution across HCP and patient marketing initiatives.
Lead Personal Promotion and Field Marketing: Lead strategy, development, and execution of personal promotion programs and field marketing initiatives; Oversee development of sales materials, training resources, promotional tools, and customer engagement programs; Ensure field teams are equipped with resources that support execution excellence; Partner closely with sales leadership to align marketing strategy, field readiness, and customer engagement priorities; Lead development of National Sales Meeting content and promotional initiatives that support launch and business objectives.
Lead Omnichannel and Digital Marketing: Lead the omnichannel engagement strategy across HCP customer segments; Oversee digital marketing programs, HCP websites, email campaigns, and non-personal promotion initiatives; Ensure coordinated customer engagement across personal, digital, and emerging channels; Partner with analytics and omnichannel teams to optimize channel performance and customer experience; Partner with patient marketing teams to create integrated omnichannel strategies across HCP and consumer audiences; Drive innovation in customer engagement approaches, capabilities, and marketing technologies.
Build Organizational Capability and Drive Execution Excellence: Build and lead a high performing HCP marketing and omnichannel organization; Establish clear priorities, operating models, and ways of working that support launch readiness and sustained growth; Partner with Sales, Medical Affairs, Analytics, Compliance, Regulatory, Market Access, and Global teams; Ensure marketing programs are executed effectively, on time, and in alignment with business objectives; Provide strategic recommendations and business updates to senior leadership.

Amgen

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Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We helped establish the biotechnology industry, and we remain on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today. Our investment in research and development has yielded a robust pipeline that builds on our existing portfolio of medicines to treat cancer, heart disease, osteoporosis, inflammatory diseases and rare diseases.Amgen is one of 30 companies comprising the Dow Jones Industrial Average®, and part of the Nasdaq-100 Index®. In 2024, Amgen was named one of the “World’s Most Innovative Companies” by Fast Company and one of “America’s Best Large Employers” by Forbes.For more information, visit Amgen.com and follow us on X, LinkedIn, Instagram, TikTok, YouTube and Threads. 🔗 Community Guidelines: https://wwwext.amgen.com/community-guidelines🔗Global Privacy Statement Directory: www.amgen.com/dpSpecial Advisory: Please be cautious of scam recruitment offers claiming to be from Amgen. Such scams may come from various sources, including fake websites and/or unsolicited emails and seek to obtain personal data or payment from victims by offering jobs that do not exist. Please be advised that Amgen would never ask for payment to progress a job application. When in doubt, please check to see if the position in question is posted on this website before applying. Additionally, please report any suspicious recruiting activity to https://complaint.ic3.gov/ and thank you for your assistance.

Founded in 1980

Thousand Oaks, California, USA

37K employees (1,491 in marketing)

www.amgen.com

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