Responsibilities

• Enterprise Integration and Leadership
• Lead development and execution of a unified marketing and communications strategy across SESS
• Integrate recruitment, onboarding, and student success communications into a single operating model
• Advise executive leadership on market positioning, reputational risk, and communication strategy tied to enrollment and student outcomes
• Lifecycle Communication System
• Design and implement an end-to-end communication architecture spanning prospect → enrollment → persistence → completion
• Establish and enforce a master communication calendar with defined prioritization and sequencing rules
• Eliminate redundant, conflicting, or low-value communications across units
• Governance and Decision Framework
• Operationalize the Student Communications Council (SCC) as the institutional decision body for lifecycle communications

Requirements

• EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
• Senior Director, Marketing Communications Management: Requires a bachelor’s (or equivalency) + 14 years or a master’s (or equivalency) + 12 years of directly related work experience.

Preferred

• Senior leadership experience in complex, matrixed organizations with distributed authority and competing priorities
• Demonstrated success linking marketing and communications strategy to measurable revenue, enrollment, or retention outcomes
• Experience building and governing integrated, multi-channel communication ecosystems at scale
• Strong analytical capability, including development of attribution models, dashboards, and performance metrics
• Experience aligning marketing strategy with enterprise systems (CRM, SIS, advising platforms) and data infrastructure
• Familiarity with lifecycle communication models spanning recruitment through student success
• Higher education experience strongly preferred, particularly in enrollment management, student success, or academic program growth contexts
• Experience leading organizational change, including implementation of shared services or centralized governance models
• Ability to operate as an institutional integrator rather than a unit-level executor, with demonstrated influence across academic and administrative domains