Senior Director, Social & Influencer

New York City, NY (Hybrid)

$130K/yr – $150K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the Creators & Casting practice by leading creator-driven programs, steering strategy with brand and cultural insight, and expanding capabilities through leadership across multiple teams and client engagements.

  • Grow creator strategy and program leadership that ties brand objectives to audience insights and measurable outcomes.
  • Partner with executive leadership to evolve the practice, develop new solutions, and guide client strategy and negotiations.
  • Mentor mid-level and junior staff, drive accountability and operational excellence while tracking performance and surfacing insights.

Job Description

Responsibilities

  • Lead creator-led programs, ensuring strategies align with brand objectives and cultural insights
  • Serve as a trusted strategic partner and client lead, presenting ideas, strategies, and recommendations with confidence to senior brand stakeholders
  • Oversee multiple program teams, ensuring work is integrated, creative, and measurable
  • Guide and approve strategies, casting recommendations, and contract negotiations led by the broader team
  • Partner with the SVP and executive leadership to evolve the Creators & Casting practice, expanding capabilities and refining processes
  • Mentor and manage mid-level and junior staff, fostering a culture of accountability, growth, and operational excellence.
  • Anticipate client and market needs, proactively developing new solutions and opportunities
  • Contribute to new business efforts, leading creator strategy and presenting to prospective clients
  • Track, measure, and analyze performance across programs to deliver insights and push innovation

Requirements

  • 7-9 years of experience in influencer/creator marketing, social strategy, or related field
  • Proven track record of leading large-scale creator campaigns for major consumer brands
  • Exceptional client leadership, communication, and presentation skills
  • Deep knowledge of creator ecosystems, cultural trends, and platform nuances
  • Skilled in high-level negotiations, contract oversight, and budget management
  • Experienced people manager with a proven track record of developing mid-level and junior talent.
  • Strategic thinker who can balance big-picture vision with flawless execution
  • Bachelor’s Degree from an accredited university or equivalent professional experience

Preferred

  • Bachelor’s Degree from an accredited university or equivalent professional experience

Benefits

  • Health Care (Medical, Dental, Vision)
  • Paid Time Off and Company Paid Holidays
  • Summer Fridays
  • 401K Retirement Plan with Company Match
  • Lifestyle Spending Account
  • Paid Parental Leave
  • Commuter Benefits
  • New Business Referral Bonus
  • Employee Referral Bonus
  • The Company is committed to fair and equitable compensation practices.
Day One Agency logo

Day One Agency

An independent creative communications agency building legacy through relevance.Fast Company's 2025 and 2024 Most Innovative Companies. Ad Age's 2024 A-List. PRWeek's Outstanding Midsize Agency 2025, 2024, and 2023.

Founded in 2014
New York, New York, USA
241 employees (131 in marketing)

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
42.8%
Direct
45.2%
Referral
8.2%
Social
2.1%
Paid
1%

Headcount Trend

Current headcount: ~241

Marketing Team

Marketing Team Size
90 (37% of company)
Median Career Experience
12 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2

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