Senior Director, Retail Media

New York City, NY (Hybrid)

$150K/yr – $165K/yrSenior Level10+ years expFull time

Posted 12 days ago

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Job Summary

Own and lead omni-channel retail media strategy for major clients, guiding cross-functional teams and driving performance across retail networks and non-retail channels. Manage JBPs, partner collaborations, and measurement programs while shaping client storytelling and growth opportunities.

Own omni-channel retail media strategy and cross-functional collaboration.
Drive client relationships and executive-level program updates.
Lead measurement, optimization, and partnerships with retail networks.

Job Description

Responsibilities

Provide strategic guidance to top clients and internal teams on leveraging retail media for full-funnel marketing objectives.
Collaborate with our Client Solutions teams and analytics COE (Center of Excellence) to ensure optimal bid strategies, cohesive messaging and consistent measurement across retail and non-retail media channels.
Lead the development and execution of omni-channel ecommerce strategies, integrating retail platforms within full funnel media plans.
Build and maintain strong relationships with clients, acting as a trusted strategic partner.
Lead client presentations, articulating media strategy, campaign results, and growth opportunities within the retail category and its impact on omni-channel execution.
Manage all day-to-day client communications, requests and follow-up’s.
Stay current on the retail media landscape, platform updates, and industry trends to inform strategies and educate teams.
Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks
Partner with Retail Media Networks on Clean Room Activations & Measurement
Collaborate with internal teams (media planners, analytics, creative) to ensure cohesive execution across retail and non-retail media channels.

Requirements

10+ years of digital media experience, with at least 3-5 years in retail media campaign management (agency or client-side).
Bachelor’s degree in marketing, Advertising, Communications, or related field.
Proven experience managing substantial media budgets ($2M+ annually).
Strong understanding of the retail media ecosystem, platform-specific algorithms, and the evolving role of retail media within omni-channel marketing.
Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks
Experience partnering with Retail Media Networks on Clean Room Activations & Measurement
Experience with campaign setup, trafficking, and optimization on Walmart Connect, Instacart, Criteo Retail Media, and Roundel (Target). Experience with Amazon, and other Retail Media Networks (RMNs) are a plus.
Proven ability to analyze data, optimize campaigns for performance, and communicate insights to internal and external stakeholders.
3-5+ years of experience integrating retail media into broader media strategies, including paid search, paid social, and programmatic channels.
Proficient in media analytics and reporting tools (e.g., Google Analytics, Looker Studio, Excel/Sheets).

Mile Marker

Mile Marker was created by the merger between PlusMedia and Cage Point. The result is an end to end media agency that speaks to its clients not at the media level, but at the business level.Our belief is that media, in all forms, should be held accountable for the delivery of measurable business outcomes, not just KPI. We view brand and performance media as complementary forces, working together to drive scalable growth. This means we leverage every media channel at our disposal, including ones that may have been forgotten by today’s marketers.

New York, New York, USA

89 employees (38 in marketing)

milemarkeragency.com