Responsibilities

• Provide strategic guidance to top clients and internal teams on leveraging retail media for full-funnel marketing objectives.
• Collaborate with our Client Solutions teams and analytics COE (Center of Excellence) to ensure optimal bid strategies, cohesive messaging and consistent measurement across retail and non-retail media channels.
• Lead the development and execution of omni-channel ecommerce strategies, integrating retail platforms within full funnel media plans.
• Build and maintain strong relationships with clients, acting as a trusted strategic partner.
• Lead client presentations, articulating media strategy, campaign results, and growth opportunities within the retail category and its impact on omni-channel execution.
• Manage all day-to-day client communications, requests and follow-up’s.
• Stay current on the retail media landscape, platform updates, and industry trends to inform strategies and educate teams.
• Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks
• Partner with Retail Media Networks on Clean Room Activations & Measurement
• Collaborate with internal teams (media planners, analytics, creative) to ensure cohesive execution across retail and non-retail media channels.

Requirements

• 10+ years of digital media experience, with at least 3-5 years in retail media campaign management (agency or client-side).
• Bachelor’s degree in marketing, Advertising, Communications, or related field.
• Proven experience managing substantial media budgets ($2M+ annually).
• Strong understanding of the retail media ecosystem, platform-specific algorithms, and the evolving role of retail media within omni-channel marketing.
• Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks
• Experience partnering with Retail Media Networks on Clean Room Activations & Measurement
• Experience with campaign setup, trafficking, and optimization on Walmart Connect, Instacart, Criteo Retail Media, and Roundel (Target). Experience with Amazon, and other Retail Media Networks (RMNs) are a plus.
• Proven ability to analyze data, optimize campaigns for performance, and communicate insights to internal and external stakeholders.
• 3-5+ years of experience integrating retail media into broader media strategies, including paid search, paid social, and programmatic channels.
• Proficient in media analytics and reporting tools (e.g., Google Analytics, Looker Studio, Excel/Sheets).