Responsibilities

• Lead a team in the development of the marketing strategy by analyzing, prioritizing, approving marketing activities to generate leads and increase brand visibility and equity.
• Define and direct the Product Marketing team’s strategy and work to drive positioning of our products in the marketplace. Execute upon the commercialization strategy with a deep understanding of our products, use cases, and buyer personas.
• Understand client needs and behaviors, define key benefits that differentiate our products and services, and deliver compelling messaging across multiple business units and distribution channels and partnerships to effectively promote our products.
• Attain or exceed on the agreed upon Marketing Qualified Leads (MQLs) and Marketing bookings contribution to Sales for the assigned Business Unit/s or products.
• Collaborate with Marketing, Product, and Sales teams, you’ll own the success of go to market and launch strategies for new products and features. You’ll work collaboratively to deliver campaigns that unify and amplify brand position, and client value.
• Partner with the Finance and Product teams to develop optimal pricing strategies.
• Effectively manage the Product Marketing team budget and overall advertising strategy and spend for print, online, and social media.
• Own the strategic decisions regarding participation and budget for all tradeshow and industry events for each of assigned market, or product.
• Lead the development and execution of the annual Marketing Plan including defining the objectives, key performance and results for the product marketing team, and drive articulation of product positioning.
• Direct and lead the Product Marketing team to work closely with commercialization team identifying needs and sharpen product offerings based on feedback from customers, Sales, and competitive offerings.

Requirements

• Bachelor’s Degree in Arts/Sciences (B.A./B.S.) in marketing or related field or equivalent experience required
• 15+ Years of experience in full cycle product marketing, including at least 8+ years of management responsibility required
• High-energy, attention to detail, multi-tasking, and can-do attitude required.
• Demonstrate flexibility with the ability to act nimbly and quickly, to solve challenges and react as necessary, even if limited information is available.
• Knowledge of marketing techniques and concepts.
• Able to perform under pressure and manage multiple competing deadlines.
• Persuasive and diplomatic with the ability to think creatively.
• Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint required.

Preferred

• Basic knowledge of Salesforce is preferred.

Benefits

• Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.