Responsibilities

• Develop and execute the product marketing strategy for the Oncology Therapy Selection portfolio, ensuring alignment with corporate objectives, commercial priorities, and long-term business goals.
• Provide strategic leadership and coaching to Product Marketing Directors responsible for MI Cancer Seek® and Caris Assure™, ensuring alignment across portfolio strategy, messaging, and execution.
• Define differentiated product positioning, value propositions, and messaging grounded in clinical utility, health economic value, and patient outcomes.
• Lead commercialization strategies, including launch planning, market expansion initiatives, new product introductions, and lifecycle management activities.
• Develop customer segmentation, targeting, and channel strategies that drive adoption among oncologists, community providers, health systems, and strategic partners.
• Partner closely with Sales Leadership to develop field enablement strategies, including sales tools, training, messaging, and customer engagement resources.
• Collaborate with Medical Affairs, Research & Development, Clinical Development, Product Management, Market Access, Business Development, and Commercial Operations to ensure alignment across product strategy, evidence generation, and commercialization efforts.
• Translate scientific and clinical evidence into compelling marketing strategies and customer-facing communications that support product differentiation and adoption.
• Monitor market dynamics, competitive intelligence, customer insights, and emerging clinical evidence to refine product positioning, messaging, pricing, and commercialization strategies.
• Incorporate voice-of-customer feedback and real-world evidence into ongoing portfolio strategy and marketing initiatives.

Requirements

• Bachelor's degree required; MBA, MPH, PhD, MD, or other advanced degree strongly preferred.
• Twelve (12) or more years of progressive experience in product marketing, commercial strategy, or related leadership roles within healthcare, life sciences, biotechnology, diagnostics, or precision medicine.
• Experience in oncology, molecular diagnostics, or precision medicine strongly preferred.
• Demonstrated success leading product launches, commercialization strategies, and sustained revenue growth for complex healthcare products.
• Strong understanding of clinical evidence generation, regulatory requirements, reimbursement, and healthcare market dynamics.
• Proven ability to lead, develop, and mentor high-performing marketing teams.
• Exceptional strategic thinking, executive communication, presentation, and cross-functional leadership skills.
• Demonstrated ability to influence senior leadership and effectively manage multiple strategic initiatives in a fast-paced environment.