Responsibilities

• Shape product and business strategy as a strategic partner to leadership, including recommendations on consumer narratives, packaging, and monetization, some of the highest-leverage decisions at the company
• Define positioning across creator, fan, AI, subscription, and monetization experiences, in close partnership with Brand, Creative, and Communications
• Lead go-to-market strategy for major launches, defining audiences, positioning, and launch tiers, and owning the awareness-to-adoption-to-retention metrics that define success; own GTM strategy, positioning, and audience definition, partnering with marketing teams on channel orchestration and execution
• Build SoundCloud's market and audience intelligence function — tracking trends and competitive moves across music, AI, and the creator economy, and turning them into executive briefings, forecasts, competitive intelligence, and opportunity calls that sharpen how we compete
• Own creator and fan insight, drive audience segmentation and sizing, build always-on feedback loops, partner with Community on creator councils and advisory panels, and translate what you learn into recommendations Product and Business act on
• Build and develop a high-performing PMM organization, establishing a modern operating model and raising the strategic influence of the function across the company

Requirements

• 10+ years across product marketing, product or growth strategy, or consumer, marketplace, and platform businesses
• A track record of leading product marketing teams and influencing product strategy, not just supporting launches
• Deep experience with market and audience research and competitive analysis — and a habit of turning it into data-backed decisions.
• Deep understanding of consumer products, marketplaces, creator platforms, subscriptions, or social ecosystems
• Exceptional storytelling and executive presence across complex, cross-functional organizations
• Relentless curiosity about people, markets, and culture, with a real passion for music and creators

Benefits

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Equity Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office