Senior Director, Product Marketing, CxO Marketing

San Francisco, CA (Hybrid)

$182K/yr – $333K/yrSenior Level12+ years expFull time

Posted 12 days ago

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Job Summary

Own and articulate executive messaging for CIO/CTO audiences, shape executive moments, and drive pipeline and seller enablement, while leading a small team and coordinating across product and corporate marketing with AI-enabled workflows.

  • Own the executive messaging source of truth and quarterly updates with customer insights and marketing.
  • Turn engagement into pipeline through executive events and content.
  • Equip sellers for executive conversations and develop the team with AI-enabled tooling.

Job Description

Responsibilities

  • Own the executive messaging source of truth. Own the messaging and positioning that anchors how we speak to the CIO/CTO audience and, increasingly, the CMO, kept current on a quarterly cadence in partnership with customer insights and corporate marketing. Develop the differentiated points of view this audience engages with, such as maturity models, architectural guides, and research-backed narratives, and set the quality bar on every talk track, deck, and asset that carries them, including the thought leadership that fuels campaigns run by our partner teams.
  • Shape the content of our executive moments. Bring our core messaging to our first- and third-party executive moments, including Dreamforce and World Tour executive programming, CIO summits, industry stages, and media partnerships, in close partnership with the events and sponsorship teams who run them. Source and prepare the right voices, and synthesize what we learn back into the message.
  • Turn engagement into pipeline. Own the pipeline measures tied to the team's executive events and content, with the reporting rigor to stand behind them in monthly business reviews, and build the follow-through that converts executive attention into opportunity.
  • Equip sellers for executive conversations. Own executive seller enablement, including persona guidance, discussion guides, and the self-serve assets field teams reach for when a C-suite meeting is on the calendar, so the team's insights reach the field at scale.
  • Lead and develop the team. Grow a small team of senior individual contributors through career development, coaching, and deliberate workload protection. Be the final quality check on executive-facing work while developing the team's own judgment so quality scales beyond you. Champion the way this team already works with AI: this group builds its own agents, automations, and dashboards, and you will push that further.
  • Operate the matrix. Broker the partnerships this function ships through, and establish a shared way of working for executive-audience marketing across product and corporate marketing, so it stays coherent and coordinated as the work grows.

Requirements

  • 12+ years in product marketing, executive-audience marketing, or corporate marketing in enterprise B2B technology, including experience managing senior marketers.
  • Genuine fluency with technical executive audiences: you can write, edit, and defend architecture-level narrative for CIOs and CTOs, and you know the difference between a claim that inspires and one that overreaches.
  • Player-coach range: equally effective presenting a business review to a CxO audience and line-editing a talk track the night before an executive dinner.
  • Pipeline and operations rigor: you have owned marketing-sourced pipeline measures, run business-review machinery, and managed budgets with hard trade-offs.
  • Executive presence without ego: you can prep a keynote speaker and hold the room with customer executives, and you measure success by the strength of the bench, not the spotlight.
  • Matrixed influence: a track record of shipping through teams you don’t control, in a large, fast-moving organization.
  • An AI-forward operator's mindset: hands-on enthusiasm for agents and automation as how a small team punches above its weight.
  • Care for people: this team is small, senior, and carries a heavy load. It needs a leader who develops, protects, and retains it.

Benefits

  • When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and   be your best , and our AI agents accelerate your impact so you can   do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
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Headcount Trend

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Post IPO Debt, 5 days ago

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  • Oct 2022
    Post IPO Equity
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    Series Unknown • $1M

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