Senior Director, Product Marketing

Campbell, CA (On-site)

$204K/yr – $300K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own and drive go-to-market for ChargePoint’s hardware and software across commercial, fleet, and residential segments with cross-functional alignment and revenue focus.

  • Growth ownership: shape GTM strategy, positioning, and field enablement with Product, Sales, and Engineering input.
  • Launch and enablement: lead launches and sales enablement to drive measurable commercial impact.
  • Market leadership: own messaging and competitive intelligence to position ChargePoint as an industry voice.

Job Description

Responsibilities

  • Hands-on leadership role shaping strategy and execution.
  • Partner with Product and Sales leadership to define go-to-market strategies, enable the field to win, and build a high-performing product marketing function while delivering key outcomes.
  • Own how products are brought to market and drive measurable commercial impact.
  • Oversee product marketing across hardware and software offerings spanning commercial, fleet, and residential segments with strong positioning and launches.

Requirements

  • Deep familiarity with EV charging or adjacent energy/cleantech markets, including buyers, sales cycles, and competitors
  • Proven experience building and leading product marketing functions
  • Demonstrated ability to develop positioning and messaging directly
  • Ability to operate at both strategic and tactical levels
  • Strong cross-functional collaboration with Product, Sales, and Engineering

Preferred

  • Experience leading go-to-market strategies and product launches across multiple segments
  • Background in competitive intelligence development and sales enablement
  • Experience managing and developing product marketing teams
  • Ability to present to analysts, press, and customers as a credible industry voice
  • Proficiency using AI tools for research, content creation, and analysis
ChargePoint logo

ChargePoint

Electric mobility is the smart choice. We make it the easy one, too. So easy that someone plugs into our network every 1 second. Since 2007, we’ve focused solely on building the best electric vehicle (EV) charging experience for everyone involved in the shift to electric.

Founded in 2007
Campbell, California, USA
1.5K employees