Responsibilities

• Marketing strategy: Lead our marketing strategies on how we launch and release our product to market and how we engage directly with our customers – from standalone release experiences to always-on integrated campaigns. Drive best-in-class marketing experiences across all channels and content types [messaging, social, web, video, email etc.] ensuring an integrated and differentiated experience that stands out in the AI space.
• Brand and integrated campaigns: Lead the commercial business role in brand campaigns, as well as lead the development of always-on campaigns [social, ABM (account based marketing), lead gen] and programs that drive awareness, affinity, engagement and revenue.
• Product releases: Align across the organization to determine the top features and product releases, partner cross-functionally to develop breakthrough release strategies that drive excitement from our key audiences [customers, analysts, press etc.] Develop a repeatable playbook on our release strategy, testing and new innovative approaches, formats and strategies.
• Channel strategy: Partner with channel leads [media, email, social, web etc.] to develop channel specific strategies as well as how to best utilize each channel for releases and launches. Develop insights on performance and best practices – and use to educate and pivot our strategies moving forward.
• Calendaring, prioritization and management: Own the ABS marketing calendar, ensuring all items are captured and resourced, items ship on time and to the right audiences. Partner with our leadership team and peer groups [E+E, E+D etc.] to share monthly and quarterly priorities and manage weekly and daily the release processes.
• Measurement and Performance: Measure and optimize release, channel and program performance – use data as a key guide in all our decision making and marketing strategies.
• Team Leader: Lead, coach, and develop a team of high-performing product marketers to achieve business objectives while developing and nurturing talent. Help to shape a team culture where everybody thrives.

Requirements

• Master's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years experience in sales, marketing, or business development experience
• OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 8+ years experience in sales, marketing, or business development experience
• OR equivalent experience.
• 6+ years people management experience.

Preferred

• 7+ years people management experience.
• 5+ years working with information technology (IT) solutions including end-user computing, security, cloud services, endpoint management, and artificial intelligence (A.I.), driving impactful outcomes with commercial customers and end users.
• Experience shaping product roadmaps, lead go-to-market strategies, and drives sales and adoption initiatives that deliver value to commercial customers.