Senior Director, Platform Product Marketing

Mountain View, CA (On-site)

$250K/yr – $403K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own focused GTM and market execution for Splunk Platform and AI offerings, coordinating product strategy, launch discipline, and cross-functional alignment to drive differentiated customer value.

  • GTM & Launch Management: Define target markets, positioning, messaging, and launches to accelerate adoption across on-prem and Cloud offerings.
  • Platform & AI Product Strategy: Shape roadmaps with PM/Engineering using market insights and customer feedback to meet evolving needs.
  • Cross-Functional Leadership & Advocacy: Align Product, Engineering, Sales, Marketing, and Customer Success while representing Splunk in industry and driving demand.

Job Description

Own the end-to-end GTM for Splunk Platform and AI offerings, shaping market strategy, positioning, and launch excellence to deliver differentiated value.

  • Go-to-Market (GTM) Strategy & Execution: Define and lead GTM strategies for on-prem and Cloud offerings, including target markets, personas, positioning, messaging, and launch plans.
  • Product Vision & Strategy Influence: Influence product roadmap with PM/Engineering using market insights, competitive analysis, and customer feedback.
  • Launch Excellence & Operational Rigor: Ensure launch readiness with standard methodologies, BOM delivery, and tight timeline execution.
  • Market Intelligence & Competitive Analysis: Monitor cloud-native platforms, data analytics, AI/ML, observability, and cybersecurity to inform differentiation.
  • Messaging, Positioning & Value Proposition: Develop clear, differentiated messaging for Platform and AI products.
  • Sales Enablement & Readiness: Equip sales and partners with playbooks, battle cards, presentations, and training materials.
  • Cross-Functional Leadership & Collaboration: Align PM, Engineering, Sales, Marketing, and Customer Success for cohesive strategy and execution.
  • Thought Leadership & Advocacy: Represent Splunk in content, speaking engagements, and industry events to build brand and demand.
  • Pricing & Packaging Strategy Input: Contribute to pricing, packaging, and licensing decisions to optimize adoption and revenue.
  • Customer & Partner Engagement: Gather feedback from customers and partners and evangelize platform and AI capabilities.
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Cisco

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Cisco is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all.

Founded in 1984
San Jose, CA, US
95K employees (3,834 in marketing)
82% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
13.2M
Monthly Google Ads Budget
$779.7K
Traffic Source Mix
Search
38.8%
Direct
49.8%
Referral
9.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~95.5K

Marketing Team

Marketing Team Size
2,138 (2% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Seed, 39 years ago

Funding History

  • Jan 1987
    Seed • $2.5M

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