Senior Director, Partner Marketing

Denver, CO (Remote)

$160K/yr – $170K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive a partner-led growth engine by designing a tiered ecosystem, scalable co-marketing, and measurable attribution in a high-growth SaaS setting.

  • Define tiered partner activation criteria across mid-market consultants, implementation partners, and associations.
  • Design co-marketing programs, MDF structures, and portals with clear pipeline impact.
  • Build enablement materials and reporting cadence for leadership and cross-functional partners.

Job Description

Responsibilities

  • Partner Ecosystem Architecture: In close partnership with the CAO and Alliances team, build and maintain a tiered partner model that concentrates resources on the highest-yield relationships — prioritizing strategic mid-market consultants, implementation partners, technology integrators , and professional associations (ALA, ILTA, ABA). Define what "active" means at each tier and create the activation criteria that move partners between tiers.
  • Co-Marketing Infrastructure: Develop standardized co-marketing frameworks, campaign toolkits, and campaigns-in-a-box that allow partners to generate demand within their own networks with minimal friction and consistent messaging. Build the MDF program from the ground up — criteria, allocation logic, co-investment requirements, and direct ROI tracking at the opportunity level.
  • Internal Partner Manager Enablement: Train and equip the CAO's partner managers to have marketing conversations with partners. Build the internal playbook, messaging guides, and objection-handling tools the alliances team needs to position co-marketing opportunities, set expectations, and hold partners accountable to activation milestones.
  • Partner-Facing Enablement: Develop and own the partner enablement program, ensuring implementation consultants and association influencers are fluent in the Actionstep mid-market narrative and can carry it independently. Partners should be able to close the credibility gap in conversations where we are not in the room.
  • Pipeline Attribution and Reporting: Work with Marketing Operations and the CRO's team to build clean attribution for partner-sourced and partner-influenced pipeline. Define shared definitions for partner-sourced vs. partner-influenced. Build the cadence for reporting to the CMO and CAO, including the metrics used at QBR and board-level reviews.

Requirements

  • 8+ years in B2B channel or partner marketing within SaaS, with demonstrated experience building programs from early-stage or low-structure environments — not just scaling what already exists.
  • Proven ability to design and run co-marketing programs, MDF structures, and partner portals — with direct accountability for the pipeline output, not just the program inputs.
  • Comfort operating in a PE-backed or high-growth environment where resource constraints are real, prioritization is non-negotiable, and reporting to leadership requires clear revenue math.

Preferred

  • Desirable: Direct experience within the legal tech ecosystem, professional services associations (ALA, ILTA, ABA, state bars), or adjacent regulated verticals where trust and peer referral drive buying decisions.
  • Desirable: Multi-market experience, particularly across North America and APAC or EMEA.

Benefits

  • We have a fantastic and inspirational working environment!
  • Robust medical, dental, vision offerings
  • 401K with company match
  • Flexible working and PTO
  • Take your birthday off
  • Frequent team building events
  • Fantastic training and development opportunities
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Actionstep

3.9 Glassdoor

Actionstep is the preferred law firm operations platform built to help modern law firms run smarter, scale faster, and stay in control.We bring together matter management, legal accounting, workflows, documents, billing, and reporting into a connected system—so firm leaders finally have real visibility into how their firm operates.Unlike legacy practice management tools, Actionstep is built for firms that are growing, evolving, and serious about operational excellence.Today, thousands of legal professionals across the globe rely on Actionstep to power the business of law. Visit www.actionstep.com because your great legal work deserves great operations.

Founded in 2004
Denver, Colorado, USA
261 employees (15 in marketing)
62% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
457.4K
Monthly Google Ads Budget
$54K
Traffic Source Mix
Search
25.2%
Direct
70.3%
Referral
3.5%
Social
0.3%
Paid
0.6%

Headcount Trend

Current headcount: ~261

Marketing Team

Marketing Team Size
10 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 6 years ago

Funding History

  • Sep 2020
    Series Unknown

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