Senior Director Paid Digital Marketing at Newrez | New York City, NY | $120K/yr – $219K/yr

Newrez

Senior Director Paid Digital Marketing

New York City, NY (Unknown)

$120K/yr – $219K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the Paid Digital growth engine across search, social, display, and programmatic media, with brand activation support, martech governance, and external partnerships to drive measurable customer growth and expansion.

Lead paid digital across platforms and publishers and shape a test-driven expansion GTM.
Define the martech stack, manage vendor relationships, and select agencies to hit program outcomes.
Tie performance to growth metrics such as cross-sell/recapture and brand outcomes with a disciplined measurement framework.

Job Description

Responsibilities

Develop and lead Paid Digital program
Responsible for all Newrez DTC Paid Digital strategies across current and new platforms and publishers, including but not limited to search, social, display, programmatic, other emerging platforms (e.g., AI-powered)
Develop and lead a profitable customer growth strategy, across customer expansion (cross-sell, recapture) and prospect acquisition goals.
Effectively activate on Brand campaign plans, and support additional organization priorities as needed, e.g., Recruiting, Joint Venture, Retail, and Correspondent businesses
Drive Paid Digital-related martech, vendor, and measurement strategy
Be an informed and active voice in identifying the right martech stack to drive paid digital scale and impact.
Help identify, select, and lead vendor and agency partnerships to deliver on program outcomes.
Develop sound, insights-driven GTM and expansion strategies that leverage actionable experimental test design to inform reliable measurement.

Requirements

Bachelor’s degree required; advanced degree (MBA or related field) preferred
10+ years of progressive experience in paid digital or related leadership roles, preferably within mortgage, consumer financial services, fintech, or enterprise-level B2C/B2B environments
Deep expertise in paid digital strategy across customer growth and brand outcomes
Proven track record of delivering measurable impact across paid digital platforms
Strong understanding of marketing technology, marketing analytics, and experimental test design
Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives
B2C experience is essential, with B2B (or B2B2C) preferred
Duties and Responsibilities include developing and leading Paid Digital program across current and new platforms (search, social, display, programmatic, AI-powered)
Be the informed voice in selecting martech stack for paid digital scale and impact

Preferred

Experience leading in mortgage/financial services industries
Proven leadership in cross-functional teams with executive stakeholders

Benefits

Medical, dental, and vision insurance
Health Savings Account with employer contribution
401(k) Retirement plan with employer match
Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
Adoption Assistance
Tuition & Certification reimbursement
Employee Mortgage Loan Program
The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
Newrez NOW: Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.
1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)

Newrez

3.2 Glassdoor

Homeownership is a long-term commitment, and Newrez is your partner for all of it — from your first home to your forever home. With hundreds of loan options, we tailor solutions to fit each client’s goals. Whether someone is purchasing, refinancing or tapping into their home equity, we help them get the most value out of homeownership. Customers who originate a mortgage with us benefit from a single, dedicated point of contact to guide them through the process. We're also proud to offer specialized resources that help U.S. servicemembers and their families achieve and sustain homeownership. As a consistently recognized Military Friendly® Employer, we have team members whose personal experiences give them a deep understanding of the unique challenges Military families face. When guidance matters most, our team brings clarity, empathy and practical solutions. We're experienced professionals located in communities across the United States, ready to support clients with a human touch. Our commitment extends beyond lending. Through Newrez NOW, our employees volunteer in their own neighborhoods, and we provide community grants to more than 100 local organizations.Military Friendly® is a registered trademark of Viqtory, Inc.By refinancing an existing loan, the total finance charges may be higher over the life of the loan.© 2026 Newrez LLC, 1100 Virginia Dr., Suite 125, Fort Washington, PA 19034. 1-888-673-5521. NMLS #3013. Doing business as Newrez Mortgage LLC in the Department of Banking and Insurance. Licensed Mortgage Banker-NYS Banking Department. For licensing information, go to: http://www.nmlsconsumeraccess.org. Equal Housing Opportunity. This is not a commitment to lend. All loan programs are subject to credit, underwriting, and property approval. Programs, rates, terms and conditions are subject to change without notice. Other restrictions apply.

Founded in 2018

Fort Washington, Pennsylvania, USA

www.newrez.com

53% recommend to a friend

57% CEO approval