Senior Director, Omnichannel Marketing - U.S. Kidney

Boston, MA (Hybrid)

$228K/yr – $342K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own the US digital marketing strategy for a kidney portfolio, turning cross-functional partnerships and data-driven insights into a compliant, high-impact growth plan across launch, content, and channels.

  • Digital Strategy Ownership: Build and execute the US kidney portfolio plan with a clear roadmap and channel optimization.
  • Cross-Functional Asset Delivery: Align brand, medical, legal, and agencies to deliver compliant, compelling assets.
  • Performance-Driven Optimization: Translate analytics into actionable bets that improve ROI and differentiate the brand.

Job Description

Responsibilities
  • Develop and own the US digital marketing strategy for the kidney portfolio, including launch planning, content strategy, and channel optimization.
  • Lead cross-functional collaboration with brand, medical, legal, and agency partners to deliver compliant, compelling digital assets.
  • Develop a comprehensive digital strategy and roadmap to achieve business impact goals.
  • Leverage data-driven insights to create tailored strategies that resonate with target audiences and reinforce brand positioning.
  • Work closely with the marketing team to maintain consistent messaging, tone, and visual identity across all digital touchpoints.
  • Monitor campaign performance, analyze data, and translate findings into actionable recommendations to continuously improve effectiveness and maximize ROI.
  • Stay current on healthcare industry digital trends, emerging technologies, competitor activities, and market dynamics to drive innovation and differentiation.
Requirements
  • Bachelor's degree in marketing, business or a science discipline
  • Typically requires 12 years of experience in pharmaceutical or biotechnology and at least 5 years of digital strategy experience
  • Previous supervisory/management experience required
Preferred
  • Experience in nephrology or specialty care preferred
Benefits
  • From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter)
  • educational assistance programs including student loan repayment
  • a generous commuting subsidy
  • matching charitable donations
  • 401(k) and so much more
Vertex Pharmaceuticals logo

Vertex Pharmaceuticals

4.2 Glassdoor

Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases and has made significant advancements in multiple chronic, life-shortening genetic diseases — cystic fibrosis, sickle cell disease, transfusion-dependent beta thalassemia, and acute pain — and continues to progress clinical and research programs in these diseases. We also have a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where we have deep insight into causal human biology, including acute and neuropathic pain, APOL1-mediated kidney disease, IgA nephropathy, autosomal dominant polycystic kidney disease, type 1 diabetes, myotonic dystrophy type 1 and alpha-1 antitrypsin deficiency. Our global headquarters is in Boston, and we have research and development (R&D) sites and commercial offices worldwide.Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. We have also earned a spot on TIME Most Influential Companies, TIME Best Inventions, and Fast Company Most Innovative Companies lists. Our research and medicines have received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the Prix Galien, the Scrip Award and the Breakthrough Prize awards.Read our community guidelines: https://www.vrtx.com/vertexs-community-guidelines/

Founded in 1989
Boston, Massachusetts, USA
6.1K employees (282 in marketing)
83% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
340.5K
Monthly Google Ads Budget
$44.9K
Traffic Source Mix
Search
36.6%
Direct
38.5%
Referral
22.7%
Social
1%
Paid
1.1%

Headcount Trend

Current headcount: ~6.2K

Marketing Team

Marketing Team Size
258 (4% of company)
Median Career Experience
14 years
Median Tenure
3.8 years

Funding

Total Funding
$657.3M
Last Raise
$1.1M
Post IPO Secondary, 2 years ago

Funding History

  • Jul 2024
    Post IPO Secondary • $1.1M
  • May 2022
    Post IPO Equity • $50M
  • Dec 2009
    Post IPO Equity • $443M

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