Responsibilities

• Oversee monetization messaging roadmap including campaign strategy, execution, reporting, and expansion of prospecting, cart recovery, and upsell/upgrade messaging, in collaboration with Lifecycle Marketing teams
• Partner closely with Retention Product team to support new monetization capabilities, such as payment and recovery optimizations
• Increase the share of the subscriber base on high-value plans, such as annual plans, bundles, and subscription add-ons, by setting benchmarks, unlocking data gaps, and developing comprehensive strategies
• Oversee failed payment notification roadmap, including campaign strategy, execution, reporting, and expansion opportunities
• Reduce involuntary churn by setting benchmarks, unlocking data gaps, and actioning on high impact levers in partnership with collaborators
• Identify new opportunities across the Warner Bros Discovery ecosystem to drive value for our customers
• Successfully navigate the cross functional landscape to influence partner roadmaps and secure buy-in for monetization-focused initiatives, features, and products

Requirements

• 1 2 + years in a DTC Strategy, Marketing or Consulting role, with focus on subscriber retention, preferably in in media, entertainment, or tech industries
• Extensive experience in the CRM or Lifecycle Marketing space, operating an omni-channel marketing program across email, push, and in-app channels
• Ability to interpret data and develop hypotheses to drive customer engagement/ monetization and evolving subsequent testing phases based on new insights, preferably in connection with a subscription service
• Highly collaborative nature and with the ability to work cross-functionally while navigating through ambiguity and maintaining meticulous attention to detail
• Advanced knowledge in data visualization tools (Looker/Tableau), ESPs (Braze, Salesforce), Excel, PowerPoint
• - Bilingual in English & Spanish strongly preferred but not required

Preferred

• Bilingual in English & Spanish strongly preferred but not required

Benefits

• health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.