Responsibilities

• Design and optimize a membership lifecycle marketing strategy that supports members from first contact through renewal, with a focus on growth, engagement, and retention.
• Collaborate with internal teams to position and promote member resources, programs and initiatives across websites, blogs, newsletters, social media, events, email and other channels.
• Serve as the marketing lead for member-specific programs, webinars, events - including Summer Summit - and activations, such as the U.S. Travel Hub at select conferences.
• Develop marketing collateral, including membership renewal materials, onboarding assets and promotional content that supports growth and retention.
• Develop and manage the strategy for the end-to-end member communications experience, ensuring members receive the right messages, at the right time, in the right channels throughout their relationship with U.S. Travel.
• Create clear, relevant communications for member stakeholder groups that reflect their needs and priorities at each stage in the membership lifecycle.
• Identify and deliver opportunities to communicate the impact of U.S. Travel’s advocacy, research, events and programs in ways that reinforce membership value.
• Provide strategic counsel and craft tailored messaging for U.S. Travel member segments and communities.
• Supervise the SmartBrief newsletter relationship and audience development strategy in partnership with the Communications team.
• Lead U.S. Travel’s integrated content strategy across owned, shared and paid channels to advance advocacy, membership, brand and event priorities.

Requirements

• Bachelor’s degree in communications, marketing or a related field.
• Trade association membership knowledge and experience or lifecycle and loyalty marketing required.
• Minimum of 12 years relevant experience in communications, content or marketing roles; and minimum of 5 years people management experience.
• Deep trade association membership knowledge and experience.
• Demonstrated experience leading content strategy and managing direct reports.
• Proficiency in Microsoft Office; familiarity with CRM, CMS, marketing automation and analytics tools, preferred

Benefits

• Comprehensive healthcare package with fertility coverage
• Generous paid leave including family leave
• Routine staff functions and opportunities for social connection
• Transportation and cell phone benefits
• Robust wellness initiatives and Employee Assistance Plan (EAP)
• Education and professional development assistance