Responsibilities - Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution - Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles - Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations - Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks - Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM - Build and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planning - Partner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictability - Advance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision support - Establish scalable experimentation and measurement frameworks to improve business decision-making and performance optimization - Drive adoption of data science and AI capabilities in practical, business-oriented ways Requirements - 12+ years of experience across Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, Business Intelligence, or related disciplines within complex B2B SaaS or enterprise technology environments - Proven experience leading and modernizing high-performing analytics, intelligence, or performance measurement organizations - Strong experience building scalable measurement frameworks, forecasting models, attribution methodologies, experimentation programs, and executive performance reporting - Demonstrated ability to translate complex business and performance data into clear executive insights, recommendations, and action plans - Strong understanding of modern GTM and marketing data ecosystems including CRM, MAP, BI, CDP, data warehouse, and AI platforms - Experience partnering closely with Marketing, Sales, Finance, RevOps, IT, and Data Engineering teams to establish trusted data foundations and scalable intelligence infrastructure - Familiarity with advanced analytics, predictive modeling, segmentation, funnel optimization, and AI-enabled workflows and automation - Strong systems-thinking mindset with the ability to connect strategy, operations, data, technology, and business outcomes - Builder mentality with comfort operating in ambiguity, rolling up sleeves when needed, and leading teams through change - Exceptional executive communication and storytelling skills with the ability to influence senior stakeholders and represent business performance at the executive level