Senior Director of Integrated Marketing Program - IT

Santa Clara, CA (Remote)

$220K/yr – $397K/yrSenior Level15+ years expFull time

Posted 1 month ago

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Job Summary

Own global IT program strategy with end-to-end buyer journey focus, budget discipline, and measurable pipeline impact.

  • Own program KPIs across the full buyer journey, including engagement, opportunity progression, executive coverage, and marketing-influenced pipeline.
  • Coordinate creative, product marketing, and paid media to keep messaging on brief and map each touchpoint to a buyer question.
  • Act as the quality gatekeeper and redirect underperforming work to protect depth and relevance for enterprise IT buyers.

Job Description

Responsibilities

  • Develop and own the global IT program strategy, mapping the full buying group across all stages of the buyer journey — from problem awareness through technical validation, business value alignment, and final commitment
  • Identify and close content and experience gaps before commissioning new work; quality of coverage matters more than volume of output
  • Maintain the IT messaging architecture, ensuring all programs reflect genuine understanding of how enterprise IT organizations evaluate, procure, and champion technology decisions
  • Manage a program budget with clear investment rationale and measurable return
  • Lead a dedicated integrated marketing team including campaign management, content strategy, audience planning, and program operations
  • Serve as the primary coordination point for creative, product marketing, and paid media partners embedded in your program
  • Partner actively with regional campaign leads to ensure global programs are locally executable without losing coherence or quality
  • Drive shared clarity on priorities across a wide set of stakeholders — brand, demand generation, field marketing, and GTM leadership
  • Set and own program KPIs across the full buyer journey — not just volume metrics — including buying group engagement, opportunity stage progression, executive stakeholder coverage, and marketing-influenced pipeline
  • Report regularly to senior marketing and GTM leadership with clear performance insights and optimization recommendations

Requirements

  • 15+ years of experience in marketing, integrated marketing, campaign management, or related roles within an IT B2B SaaS or technology environment.
  • Proven track record designing and executing complex, multi-stakeholder programs at scale, with specific pipeline outcomes you can speak to
  • Experience leading cross-functional teams without direct authority over all contributors — you get things done through influence and clarity, not just org structure
  • Strong budget management skills; you treat program investment with P&L discipline
  • Data-driven decision-maker who can move from performance data to action quickly
  • Direct communicator who writes a brief your team doesn’t have to re-interpret and makes decisions when things are ambiguous rather than waiting for consensus
  • Genuine curiosity about AI — you experiment with it in your own work, stay current on what's changing in the landscape, and help your team use it to move faster without sacrificing quality

Preferred

  • Genuine curiosity about AI — you experiment with it in your own work, stay current on what's changing in the landscape, and help your team use it to move faster without sacrificing quality

Benefits

  • we offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
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ServiceNow

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ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

Marketing Team

Marketing Team Size
1,319 (4% of company)
Median Career Experience
19.5 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
14

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

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