Responsibilities

• High-Scale Paid Acquisition
• Scale the Engine: Own and expand the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate channels, managing a significant annual marketing investment to drive incremental provider and client acquisition.
• Strategic Roadmap: Define and execute a paid marketing roadmap with clear targets, KPIs, and ROI accountability.
• Channel Innovation: Identify and unlock new platforms and tactics to ensure scalable, efficient growth beyond paid media, including partnerships, affiliate, and additional external demand sources.
• Creative Partnership: Collaborate with Brand and Creative teams to accelerate testing velocity across message, audience, and assets.
• Finance Partnership: Serve as the primary partner with Finance on growth planning, ensuring that acquisition targets, budgets, and payback are all aligned.
• Marketplace & Lifecycle Integration
• Marketplace Dynamics: Align patient and provider growth strategies to prevent channel cannibalization and unlock network effects.
• Full Funnel Lifecycle: Oversee lifecycle channels across the full customer journey, ensuring the right message reaches patients and providers at the right time.
• Product Synergy: Partner with Product and Engineering to build surfaces that optimize for conversion quality, not just top-of-funnel spend.

Requirements

• 10+ years in performance marketing, demand generation, or growth marketing leadership, with a track record of scaling acquisition programs at significant spend levels, with experience hiring and leading growth marketing teams of 10+
• Experience deploying AI-forward or AI-native marketing strategies and tooling
• You’re a data-driven marketer with hands-on experience running structured experiments, A/B tests, and using insights to optimize campaigns and build repeatable playbooks
• Familiarity with consumer growth dynamics
• Experience leading a full-funnel strategy and exceeding goals
• Strong martech and attribution expertise, including build-vs-buy decisions, incrementality testing, MMM, and privacy-preserving measurement approaches
• Clear, direct communicator who can translate complex performance marketing topics for executives, boards, and non-expert stakeholders

Preferred

• Track record operating in a regulated environment (healthcare, fintech, insurance, or similar) with working knowledge of HIPAA and evolving data privacy standards
• Product-led growth experience
• Familiarity with two-sided marketplace
• Experience partnering closely with Engineering and Product as one team with shared outcomes
• Background scaling affiliate and partner marketing programs in consumer categories

Benefits

• We’re a remote-first company
• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
• 401K plan (ADP)
• Lifestyle Spending Account for health, wellness, and family care
• Monthly co-working space membership stipend
• Monthly work-from-home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through PerkSpot
• EAP access through Aetna