Responsibilities

• Brand Management: Develop, drive and ensure Nielsen’s global brand identity, recognition and market positioning. Use customer insights and research to continuously refine positioning and messaging.
• Innovation & Experimentation: Identify and lead special brand projects that modernize brand efforts, and test new formats, channels, and engagement models.
• Integrated Marketing & Cross Functional Partnership: Collaborate closely with the Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure all efforts are on-brand, customer insight-led, and consistently executed.
• Measurement & Impact: Define success metrics across brand health and connect brand performance to business outcomes.
• Team Leadership: Lead functional team and key brand projects that are critical to Nielsen’s brand and business success and innovation pipeline.
• Budget Management: create and manage key project budgets, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment.

Requirements

• 12+ years of experience in brand leadership roles within the B2B industry and/or global iconic brands
• Deep expertise in brand strategy, positioning, messaging, and brand architecture for complex portfolios. Proven experience building or evolving a brand function in a matrixed environment.
• 7+ years of experience in managing and leading teams, including both direct reports and external partners.
• Experience in the US market and operating at global scale preferred.
• Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders.
• Bachelor’s degree in Marketing or equivalent experience required; advanced degree or specialized certifications preferred.

Benefits

• Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.