Responsibilities

• Brand Leadership & Strategy - Develop and lead HOKA’s global, multi-year brand strategy and integrated calendar, anchored in consumer insight and aligned with business growth objectives
• Brand Leadership & Strategy - Define how HOKA shows up globally across performance and lifestyle, ensuring a consistent yet flexible approach to regional market activation
• Brand Leadership & Strategy - Evolve and steward brand positioning, purpose, voice, and visual identity to maintain distinction and authenticity in a rapidly evolving marketplace

Requirements

• 15+ years of progressive experience in global brand and product marketing, with proven expertise in integrated marketing, campaign and global media strategy, and scaling global consumer brands
• Experienced in leading global brand and go-to-market strategies within performance, lifestyle, or premium consumer brands
• A global brand builder and strategic storyteller who thrives at the intersection of creativity, consumer and insights

Nice To Have

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and Wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time Away from Work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.