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The National Football League

Senior Director, Fan Engagement Marketing - International Clubs

New York, USA (On-site)

$190K/yr – $230K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive international 1:1 marketing services for NFL Clubs at a senior director level to scale compliant, localized fan engagement across 32 clubs and 20+ markets.

  • Own the International Club Managed Services model, defining offerings, SLAs, intake, and prioritization across markets.
  • Must-have: 10–12+ years in CRM or lifecycle marketing with global, distributed teams.
  • Standout: Delivers 4,000+ international campaigns annually with cross-functional stakeholder alignment.

Job Description

Responsibilities

  • International Club Managed Services Leadership
  • Own and operate the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs
  • Define the service offering, engagement model, SLAs, intake processes, and prioritization framework for Club support
  • Ensure consistent delivery, quality, and scalability across markets, time zones, and languages
  • Global Operations & Workforce Management
  • Lead and scale a global workforce of ~15 contingent associates distributed across multiple regions
  • Establish operating rhythms, workflows, training standards, and performance management for high-volume international execution
  • Balance capacity planning with Club demand to support thousands of annual campaigns without compromising quality or compliance
  • International 1:1 Marketing Execution & Enablement
  • Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web
  • Ensure campaigns leverage behavioral, transactional, and engagement signals while respecting market-specific constraints
  • Promote test-and-learn approaches to improve effectiveness while maintaining operational efficiency at scale
  • Data Privacy, Governance & Regional Compliance
  • Own governance for international fan data and PII usage across all managed service activities
  • Partner with Legal, Data & Analytics, and MarTech teams to ensure adherence to GDPR and local market regulations
  • Translate regulatory requirements into practical operating standards for Clubs and managed service teams
  • Club Strategy & Relationship Leadership
  • Serve as a senior point of contact for Club leadership on international 1:1 marketing capabilities and best practices
  • Act as a strategic advisor—helping Clubs navigate market complexity while maximizing the value of league platforms and data
  • Build trust and adoption by delivering consistent, high-quality service and clear communication instrumented with transparency and frequent updates

Requirements

  • 10–12+ years of experience in CRM, lifecycle marketing, or performance-driven engagement, with significant international exposure
  • Proven experience operating managed services, agency, or shared-services models, preferably in global environments
  • Strong understanding of international data privacy and marketing regulations and their operational implications
  • Demonstrated ability to lead distributed teams and complex operations across regions and time zones
  • Track record of building trusted partnerships with senior stakeholders and client-like organizations
  • Experience with MarTech platforms (CDPs, journey orchestration, messaging platforms) and data-driven personalization
  • Background in sports, entertainment, or global consumer brands preferred
  • Passion for building scalable systems that empower local execution while maintaining global standards

Preferred

  • Entrepreneurial, builder mindset with experience standing up or scaling new operating models (e.g., internal agency, managed services, or shared services) in complex organizations
  • Strategic storyteller with the ability to distill complex international, data, or regulatory challenges into clear narratives, decisions, and action plans for senior stakeholders
  • Exceptionally organized and operationally disciplined, with a proven ability to manage high-volume workstreams across markets, time zones, and teams without sacrificing quality
  • Collaborative leader who thrives in matrixed environments and consistently prioritizes collective outcomes over individual ownership
  • Clear, thoughtful, and proactive communicator capable of building trust with Club leadership, league partners, and cross-functional teams
  • Intellectually curious and open-minded, comfortable incorporating diverse cultural perspectives and market realities to drive better global outcomes
  • Client-service oriented, with a strong instinct for balancing standardization and scalability with flexibility and local nuance

Benefits

  • Benefits Information
  • To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
  • At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
  • NO RELOCATION ASSISTANCE WILL BE PROVIDED.

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