Senior Director, Earned Media at Backbone Media | Carbondale, CO | $130K/yr – $180K/yr

Backbone Media

Senior Director, Earned Media

Carbondale, CO (Hybrid)

$130K/yr – $180K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Lead earned-media strategy and client work across social, PR, and influencer programs at Backbone.

Own senior-level earned media strategy and cross-channel programs.
Must-have: 10+ years in agency social media strategy with proven business impact.
Standout: Mentoring teams and expanding offerings in earned media.

Job Description

Responsibilities

Serve as a senior strategic lead for earned media efforts across social media, affiliate and PR services
Clarify and articulate Backbone's POV on modern earned media
Lead narrative architecture and positioning work for clients
Develop integrated earned programs rooted in cultural relevance and business outcomes
Redesign and strengthen integrated offerings across PR, social, creator/influencer and affiliate
Drive revenue growth through new business initiatives and expanded client engagements through organic growth
Increase earned media pitch competitiveness and improve win rates
Build market authority and competitive differentiation through thought leadership
Elevate team performance, standards and strategic rigor
Collaborate cross-functionally with paid media, analytics and other teams

Requirements

Deep experience and fluency with social media and cultural relevancy
Bachelor's degree in communications, marketing, journalism, business or a related field
Minimum 10 years of working experience, including in an agency setting
Proven track record leading social media strategy, pitches and driving business impact
Experience growing and mentoring teams
Live in Denver or Carbondale area, committing to work 2+ days/week in office

Nice to have

Experience building and growing the strategic footprint of earned media offerings within an agency
Hands-on experience with affiliate networks, influencer ecosystems and earned-driven commerce models
Familiarity with Muck Rack, CreatorIQ, Sprinklr, Impact/Avantlink, analytics tools

Benefits

Medical coverage
Dental coverage
Vision coverage
401 (k) match
Wellness benefit
Home office stipend
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule

Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997

Carbondale, Colorado, USA

109 employees (73 in marketing)

www.backbone.media