Senior Director Digital Marketing Innovation

New York City, NY (On-site)

$120K/yr – $219K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-functional digital marketing innovation and a data-driven roadmap for the martech stack, balancing quick wins with big bets to improve growth and brand outcomes.

  • Lead a multi-channel opportunity radar spanning SEO/AEO/GEO, Paid Digital, and CRO to drive leadership buy-in.
  • Build and align with Digital Marketing, Commercial, Digital Product, and Originations to diagnose needs and unlock new marketing capabilities.
  • Define measurement and experimentation systems to prove impact and guide prioritization.

Job Description

Act as an AI and tech evangelist for the organization, and a beacon of modern digital marketing best practice. Become a vocal contributor to the future of the Newrez martech stack and go-to-market approaches. Identify and communicate digital marketing opportunities through a customer-first, data-driven lens – translating insights into narratives that earn leadership and partner buy-in. Build and develop relationships across the organization – including Digital Marketing and the larger Commercial organization, Digital Product, Originations – to diagnose business needs that can be addressed through new and evolved digital marketing approaches. Key areas of opportunity include SEO/AEO/GEO, Paid Digital, and CRO. Evaluate and prioritize opportunities to create an actionable roadmap of meaningful initiatives; Develop business cases and establish success metrics to gain cross-functional support. Develop a measurement and experimentation framework to measure success – and balance quick wins with long-term big bets to maximize resources and outcomes. Directly lead select roadmap initiatives, while partnering cross-functionally on others. Monitor performance, surface insights, risks, and recommendations to improve outcomes.
Newrez LLC logo

Newrez LLC

3.2 Glassdoor

Newrez brings a unique combination of mortgage expertise, financial strength, and product innovation capabilities to the lending table. We believe the lending business isn't about financial transactions — it's about people.© 2025 Newrez LLC, 1100 Virginia Dr., Suite 125, Fort Washington, PA 19034. 1-888-673-5521. NMLS #3013 (www.nmlsconsumeraccess.org). Doing business as Newrez Mortgage LLC in the state of Texas. Alaska Mortgage Lender License #AK3013. Arizona Mortgage Banker License #919777. Licensed by the Department of Financial Protection & Innovation under the California Residential Mortgage Lending Act. Loans made or arranged pursuant to a California Finance Lenders Law license. Massachusetts Lender #ML-3013. Licensed by the N.J. Department of Banking and Insurance. Licensed Mortgage Banker-NYS Banking Department. Additional licenses available at www.newrez.com. This communication does not constitute a commitment to lend or the guarantee of a specified interest rate. Loans secured by a lien against your property. Application required and subject to underwriting approval. Not all applicants will be approved. Interest rate subject to change due to market conditions. If you do not lock in a rate when you apply, your rate at closing may differ from the rate in effect when you applied. Upfront mortgage insurance premium may be rolled into new loan amount. Important information relating specifically to your loan will be contained in the loan documents, which alone will establish your rights and obligations under the loan plan. Fees and charges apply and may vary by product and jurisdiction. Call for details. Terms, conditions, and restrictions apply. This site is not authorized by the New York State Department of Financial Services. No mortgage loan applications for properties located in the state of New York will be accepted through this site.

Founded in 2008
Fort Washington, Pennsylvania, USA
5K employees (178 in marketing)
53% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$402
Traffic Source Mix
Search
19.6%
Direct
74.3%
Referral
5.8%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
173 (3% of company)
Median Career Experience
12 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
2

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