Senior Director, Digital and Engagement Strategy (Pharma)

USA (On-site)

$155K/yr – $170K/yrSenior Level10+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive enterprise omnichannel strategy for pharma clients, leading cross-functional engagements from discovery to delivery, shaping growth opportunities and partnerships.

  • Lead development of integrated omnichannel strategies and executive-level client engagements
  • Oversee workshops, pitches, and planning sessions to secure growth and new business

Job Description

Responsibilities

  • Serve as the executive strategic lead and trusted advisor for key client relationships, providing senior-level counsel on omnichannel marketing, customer engagement, and digital transformation.
  • Lead the development of enterprise and brand-level omnichannel strategies that align business objectives, customer needs, and channel best practices.
  • Advise clients on modern marketing capabilities, data-driven engagement models, personalization, CRM strategy, and marketing technology investments.
  • Translate business and customer insights into integrated engagement plans, channel strategies, customer journeys, and measurement frameworks.
  • Lead strategic workshops, executive presentations, and planning sessions that align cross-functional stakeholders around growth opportunities.
  • Champion data-informed decision making by leveraging analytics, customer insights, and performance metrics to optimize marketing effectiveness.
  • Partner closely with Brand Strategy to translate positioning and messaging into connected omnichannel experiences.
  • Collaborate with CXOE, Technology, Analytics, and Creative teams to ensure strategic recommendations are executable and measurable.
  • Identify opportunities to expand strategic engagements within existing accounts, contributing to organic growth and long-term client partnerships.
  • Stay ahead of emerging digital marketing trends, AI, customer engagement technologies, and evolving healthcare marketing best practices to bring forward innovative solutions for clients.

Requirements

  • 10+ years of experience in omnichannel strategy, digital marketing, customer engagement, or customer experience within the pharmaceutical industry.
  • Significant experience within a healthcare advertising or marketing agency, preferably supporting AOR engagements.
  • Demonstrated success leading large-scale omnichannel strategies for complex pharmaceutical or life sciences clients.
  • Proven experience managing and growing high-performing strategic teams.
  • Strong executive presence with experience presenting to senior client stakeholders, including C-suite executives.
  • Demonstrated success leading strategic components of new business pursuits, including pitches, RFPs, workshops, and proposal development.
  • Experience driving agency growth through strategic consulting, account expansion, and thought leadership.
  • Deep understanding of omnichannel engagement planning, customer journey mapping, segmentation, CRM, marketing automation, personalization, and digital analytics.
  • Exceptional communication, facilitation, presentation, and relationship-building skills.
  • Ability to influence across cross-functional teams and navigate complex organizational environments.

Preferred

  • Preferred, bonus, or optional qualifications are not separately listed beyond the Qualifications section.

Benefits

  • Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
  • 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
  • Parental Leave. Generous paid time off for parents to bond with their newest addition
  • Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
  • And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!
CG Life logo

CG Life

CG Life is a different breed of agency, built for the unique challenges of bringing precision medicine to market. Biopharma companies advancing therapies for rare and hard-to-treat diseases face a commercialization gap. They need a partner who has been there before, fluent in complex science, deeply attuned to rare disease ecosystems, and capable of orchestrating every step of commercialization. CG Life is more than an agency—we are defining a new class of partner that understands the full journey. We’re the locals, with expertise in scientific translation and market shaping, omnichannel activation, and patient/HCP engagement, all underpinned by data, AI, and deep domain expertise in rare and complex therapies.Let’s get to extraordinary. Together. Expert capabilities in:Brand StrategyPublic RelationsSocial MediaCreativeScientific CommunicationsOmnichannel Strategy & EnablementMedia PlanningAnalytics & Insights

Founded in 2003
Chicago, Illinois, USA
203 employees (49 in marketing)

Traffic Signals

Monthly Visitors
5.5K
Monthly Google Ads Budget
$19.2K
Traffic Source Mix
Search
31.8%
Direct
51.2%
Referral
6.8%
Social
8.8%
Paid
1.3%

Headcount Trend

Current headcount: ~203

Marketing Team

Marketing Team Size
38 (19% of company)
Median Career Experience
14 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
16

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Jan 2023
    Private Equity