Responsibilities

• Create the vision and implementation for Digital initiatives in the US, working in collaboration with stakeholders across PHD, setting ambitious goals to advance the client's digital maturity and reach across Digital channels.
• Identify emerging digital trends, technologies, and platforms to leverage to advance the strategic development of digital media strategy.
• Provide thought leadership, competitive benchmarking, industry insights, and best practices.
• Ensure all opportunities have a focus on brand safety and suitability, and adhere to all advertising requirements.
• Own relationships with media vendors & partners (e.g., Google, TTD), including leading JBPs & QBRs.
• Collaborate on new ways to operationalize Biddable media to achieve greater effectiveness and business outcomes.
• Work closely with cross-functional team leads across Media Operations, Creative, Data Privacy, and Analytics to collaborate on solutions.
• Oversee the development of team members, including reviews, constructive feedback, and identifying career growth paths.
• Drive the vision, strategy, execution, and day-to-day responsibilities of the Media activation team in Search, Programmatic, Video, Audio, and Social Media.
• Propose new ways of approaching media buying to continue to drive business growth and challenge the status quo.