Responsibilities

• Develop and lead the organization’s CRM and lifecycle marketing strategy
• Design engagement programs that support patient acquisition, retention, and lifetime value
• Build lifecycle communication strategies across the full pet parent journey—including onboarding, care reminders, education, and re-engagement
• Identify opportunities to strengthen relationships with pet parents through personalized and relevant communication
• Oversee the strategy and ongoing development of the company’s CRM platform and marketing automation capabilities
• Partner with technology teams to ensure the CRM ecosystem supports scalable, data-driven engagement
• Lead the implementation and optimization of CRM tools such as Salesforce Marketing Cloud, CDP platforms, and customer data infrastructure
• Ensure strong integration between CRM, appointment systems, digital platforms, and marketing technology
• Develop advanced audience segmentation strategies based on pet parent behavior, visit patterns, and engagement signals, including those powered by AI and LLM capabilities
• Leverage CRM and customer data to create personalized engagement strategies

Requirements

• 10+ years of experience in CRM, lifecycle marketing, or customer engagement strategy
• Proven experience building and scaling CRM programs in a multi-location or consumer services environment
• Deep expertise in marketing technology platforms such as Salesforce Marketing Cloud, CDPs, and marketing automation systems
• Strong understanding of customer segmentation, lifecycle marketing, and personalization strategies
• Experience partnering with operations teams or customer service organizations to improve customer engagement
• Analytical mindset with the ability to translate data into actionable engagement strategies
• Strong leadership experience building and mentoring CRM or lifecycle marketing teams
• Must reside in the Atlanta, Georgia metro area

Benefits

• A competitive salary and a comprehensive benefits package.
• Total Wellbeing: Comprehensive coverage including Health, Dental, and Vision insurance, plus 24/7 access to doctors through Teladoc.
• Financial Health: Plan for your future with a 401k featuring a generous company match, plus Life Insurance and Short-Term Disability options.
• Commitment to Growth: Opportunity for upward mobility and career growth within a rapidly expanding organization.
• A Collaborative Culture: Join a nationwide community of over 20,000 veterinary professionals and a Home Office team that lives by our WAG values.
• Valuable Perks: Generous paid time off and company-wide holidays, discounted veterinary care for your pets, and access to an online discount platform.