Senior Director, Brand & Product Marketing Strategy at tastytrade | Chicago, IL | $195K/yr – $230K/yr

Senior Director, Brand & Product Marketing Strategy

Chicago, IL (On-site)

$195K/yr – $230K/yrSenior Level12+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end-to-end product marketing engine, aligning launches with a single master plan and a live segmentation-to-positioning framework that resonates with high-value targets. Drive cross-product adoption and consistent customer messaging across surfaces, while owning brand voice, PR, and earned-to-owned content moments.

Launch governance: master launch calendar, gate process, and cross-org dependencies for coordinated launches.
Positioning & messaging: translate segmentation into differentiated positioning and maintain a live competitor matrix.

Job Description

Responsibilities

Build a real product marketing discipline where there is ad-hoc coordination. Own the launch calendar, gate process, and cross-org dependencies so every launch runs from one master plan.
Translate customer segmentation into positioning that speaks to our highest-value targets. Own a live competitor matrix; in derivatives, outdated positioning is a liability.
Set cross-product adoption targets on every launch and produce messaging enablement, so every customer-facing team carries consistent differentiation.
Track launch on-time rate, gate adherence, cross-product adoption, and message consistency across customer-facing surfaces.
Own messaging and editorial standards across owned social and communications. Hold a brand voice consistent on every surface we control.
Own communications, PR announcements, brand moments, and the narrative around launches. Amplify executive voices and turn earned moments into owned content.
Build and operate this function
Track owned channel engagement, audience growth, and share of voice.
Own the creative quality bar and the production pipeline end to end. Compress cycle time by pairing internal leads with outside resources, scaling partner capacity to meet demand without quality drift.
Move to a testing framework. Run testing methodology for owned and brand creative and feed structured learnings into the Performance team’s paid-creative work.

tastytrade

4.6 Glassdoor

Here at tastytrade Inc. (previously known as tastyworks Inc.), we give you every edge possible to help you succeed on your own. We believe that controlling your own money can be more rewarding than relying on money managers or robo-advisors. Our powerful technology, low pricing, and commitment to world-class support empower you to do it yourself.Learn more at tastytrade.com

Founded in 2017

Chicago Heights, Illinois, USA

191 employees (13 in marketing)

www.tastytrade.com

96% recommend to a friend

84% CEO approval