Own the global brand activation and storytelling engine for OPI, driving the strategic framework, activation calendar, paid media, and Always-On content across Earned/Paid/Owned while ensuring markets tailor to local needs within global brand guidelines.

• Global Activation: Define the master framework, calendar, and activation briefs to align brand moments and budgets.
• Content & Channels: Lead always-on content, social, influencer/ambassador, and e-retail activation across earned, paid, and owned touchpoints.
• Market enablement: Translate global strategy to market plans, partnering with US and PR to model best practices and ensure consistent brand storytelling.