Temporary Marketing Assistant - Wolfe University Center (BBC)
Florida International University
Miami, FL (On-site)
In-houseTemporaryIntern/new grad2+ years exp.
2 hrs ago
Senior Director, Brand Activation, OPI
California, MO (Hybrid)
$180K/yr – $235K/yrSenior Level8+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the global brand activation and storytelling engine for OPI, driving the strategic framework, activation calendar, paid media, and Always-On content across Earned/Paid/Owned while ensuring markets tailor to local needs within global brand guidelines.
- Global Activation: Define the master framework, calendar, and activation briefs to align brand moments and budgets.
- Content & Channels: Lead always-on content, social, influencer/ambassador, and e-retail activation across earned, paid, and owned touchpoints.
- Market enablement: Translate global strategy to market plans, partnering with US and PR to model best practices and ensure consistent brand storytelling.
Job Description
Own the global brand activation and storytelling engine for OPI, driving the strategic framework, activation calendar, paid media, and Always-On content across Earned/Paid/Owned while ensuring markets tailor to local needs within global brand guidelines.
- Global Activation: Define the master framework, calendar, and activation briefs to align brand moments and budgets.
- Content & Channels: Lead always-on content, social, influencer/ambassador, and e-retail activation across earned, paid, and owned touchpoints.
- Market enablement: Translate global strategy to market plans, partnering with US and PR to model best practices and ensure consistent brand storytelling.
Traffic Signals
Monthly Visitors
691.1K
Traffic Source Mix
Search
55.8%
Direct
33.3%
Referral
5%
Social
4.6%
Paid
1%
Headcount Trend
Current headcount: ~804
Marketing Team
Marketing Team Size
33 (4% of company)
Median Career Experience
17 years
Median Tenure
11.8 years
Marketing Roles Posted (Last 30 Days)
5
Funding
Last Raise
Private Equity, 4 years ago
Funding History
- Oct 2021Private Equity Round
