Senior Direct Response Creative Director | 9-Figure Omni-channel Skin Care Brand | Big Ideas, Copy Structure, Leadership, Data, Systems

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Senior Direct Response Creative direction to scale a DTC skincare brand through a large creative team and cross-functional data alignment.

  • Own leading a 14-person creative team and all funnels/ads launches
  • Must-have: Read 2 books per month as a demonstrated discipline for growth
  • Standout: Role spans creative leadership, data visualization, and cross-team alignment toward KPIs

Job Description

Responsibilities

  • Overseeing all creative launches (funnels and ads)
  • Working with the marketing coordinator to ensure smooth execution and keep simplifying systems
  • Work with media buyers to analyze data & find opportunities
  • Work with the marketing data analyst to visualize creative data to align yourself, your team and organization on what matters most and to focus attention on what metrics drives results
  • Lead a creative team of 14 people (video editors, designers, junior and senior copywriter, marketing ops manager, content manager, funnel copy chief and ad copy chief)
  • Report to head of Growth and CEO on progress of your quarterly key KPI
  • Work with media buyers, email manager, affiliate manager, Google media buyer, head of CRO and marketing data analyst
  • Organize calls to Align the team on wins & loses

Requirements

  • Read 2 books per month
  • Work Monday - Saturday,
  • Work 10 hours a day
  • Attend 4 Quarterly IRL Leadership Off-sites/year
  • Attend 2-4 Marketing Events/year

Benefits

  • An incredible team
  • A clear values-, principles-, tradition-based culture
  • An opportunity to be part of a big vision.
My Derma Dream logo

My Derma Dream

My Derma Dream is fast-growth, 8-figure DTC skincare and beauty brand, founded in 2021 by Wouter Akika with a vision of helping everyone fall in love with their skin again and experience the confidence boost that comes with feeling BEAUTIFUL... by making skincare the most FUN, EASY, and POWERFUL part of your day. Our mission is to help people live their life of their dreams.My Derma Dream values are:#1 - Customer Obsession#2 - Always Accountable #3 - Money Matters#4 - Powerful Products#5 - Empowering Education

Founded in 2021
Miami, Florida, USA
43 employees (9 in marketing)

Traffic Signals

Monthly Visitors
4.4M
Traffic Source Mix
Search
16.8%
Direct
57.7%
Referral
5.7%
Social
16.4%
Paid
3.2%

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
7 (16% of company)
Marketing Roles Posted (Last 30 Days)
1