Senior Paid Media Manager
Lectric eBikes
Phoenix, AZ (Remote)
$90K/yr - $115K/yrIn-houseFull-timeSenior level4+ years exp.
6 hrs ago
Senior Digital Media Buyer
Bonita Springs, FL (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive paid media strategy and optimization across mobile, social, search, and display to maximize ROI and user value.
- Own end-to-end paid media campaigns and partner negotiations.
- Must-have: 5+ years managing performance-based mobile and digital campaigns across Facebook, Google, and programmatic channels.
- Standout: Mentors junior buyers and collaborates with Product, Creative, and Data teams.
Job Description
Responsibilities
- Lead the strategy, development, and optimization of paid media campaigns across mobile, social, search, and display channels.
- Own digital media partnerships and negotiate top-tier placement deals with platforms and providers.
- Drive performance-based marketing initiatives (CPA/CPI/CPC), optimizing for ROI, LTV, and retention.
- Collaborate cross-functionally with Product, Creative, and Data teams to inform campaign strategy and align media initiatives with business goals.
- Mentor and guide junior media buyers, fostering best practices in campaign creation, optimization, and reporting.
- Conduct in-depth market research to uncover growth opportunities, identify trends, and scale profitable user cohorts.
- Create, test, and optimize ad copy and creative assets, including text, image, and video.
- Analyze campaign performance, prepare executive-level reports, and provide actionable recommendations to maximize efficiency and results.
Requirements
- 5+ years of experience managing performance-based mobile and digital campaigns across multiple channels (Facebook, Google, affiliate networks, programmatic, etc.).
- Proven track record of developing media strategies that scale, improve ROI, and meet LTV and retention goals.
- Strong analytical skills; experience translating complex data into actionable insights and business recommendations.
- Expertise in Excel (pivot tables, VLOOKUP, SUMIF, data visualization) and media analytics platforms.
- Firsthand experience creating compelling ad copy and creative assets; knowledge of A/B testing and iterative optimization.
Preferred
- Mobile advertising experience highly desired.
Benefits
- Hybrid schedule, Monday and Friday WFH flexibility
- Unlimited Paid Time Off along with 10 paid holidays
- 401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts
- Life Insurance, AD&D, STD and LTD 100% employer paid
- Sponsorship available
- Complimentary snacks, beverages, beer fridge, daily catered lunches
- No dress code
- ReachMobi is officially certified as a Great Place to Work!
ReachMobi
The superhuman team at ReachMobi works relentlessly to develop technology to make your life easier, brighter, and more easily connected to things you value most.Our invaluable array of apps provide users with the power to transform their devices into something that perfectly aligns with their personalities and passions while enhancing functionality and customization. Whether by adding lightweight customizations to increase productivity, pulling in fresh content to stay on top of the latest trends, or even redesigning the entire layout and design of your mobile device, ReachMobi makes it all effortless.
Traffic Signals
Monthly Visitors
3K
Traffic Source Mix
Search
30.1%
Direct
47.5%
Referral
7.4%
Social
13.3%
Paid
1.5%
Headcount Trend
Current headcount: ~57
Marketing Team
Marketing Team Size
8 (14% of company)
Median Career Experience
6 years
Median Tenure
3.6 years
