Senior Digital Marketing Specialist at Southern Management Companies | McLean, VA | $27/hr – $37/hr

Southern Management Companies

Senior Digital Marketing Specialist

McLean, VA (Unknown)

$27/hr – $37/hrSenior Level5+ years exp

Posted 2 months ago

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Job Summary

Drive social, email, and community campaigns to boost loyalty and engagement across divisions.

Own social strategy and digital campaigns.
Must-have: Five years of digital marketing experience.
Standout: Cross-functional leadership with events and leadership alignment.

Job Description

Responsibilities

Develop digital opportunities to foster customer loyalty and promote brand awareness.
Develop and implement a social media strategy for corporate social feeds, to include existing organic and paid advertising efforts to generate customer traffic and engagement across all divisions.
Monitor social updates and stay up to date on industry trends for both social media and email marketing.
Monitor brand reputation across all digital media and online marketing platforms.
Conduct internal social media training, in conjunction with Digital Marketing Coordinator.
Manage digital experience for company.
Execute and manage community digital marketing campaigns across various social platforms.
Build social strategies at community level based on data and social trends, and work with Digital Marketing Coordinator and community teams to ensure strong execution.
Support Digital Marketing Manager with tracking and reporting on campaign performance as well as recommend optimization strategies.
Conduct research and support email marketing projects to drive improved user experience and online engagement.

Requirements

Bachelor's degree or equivalent.
Proficiency in Yardi/CRM equivalent and ILS platforms.
Five (5) years' work experience as a digital marketing specialist or higher level.
Proficient computer skills, including Microsoft Office Suite Products (Word, Excel, PowerPoint, OneNote, Outlook).
Working knowledge of Canva and Adobe Creative Suite.
Experience working in the service industry; multi-family industry experience a plus.
Bilingual in English and Spanish a plus.

Preferred

Bilingual in English and Spanish a plus
multi-family industry experience a plus
Experience working in the service industry; multi-family industry experience a plus.

Benefits

Req Benefits: Your wages are only part of the employment equation. Benefits add significant dollars to your total compensation package and greatly improve your quality of life.
Southern offers one of the best benefits packages in the industry.
Southern provides: * A choice of Health, Dental and Vision Insurance for you, your spouse and/or eligible children at a remarkably low cost
Company paid Group Term Life and AD&D Insurances
Traditional and ROTH 401(k) with Company contribution
Paid holidays, paid time off, pay for bereavement/funereal leave and jury duty
Continuing Education You can customize your package to include: Short Term Disability, Long Term Disability, Long Term Care for an additional cost, at a reduced rate.
Benefit eligibility is dependent on Team Member Status.
All benefits are subject to change or cancellation at any time.

Southern Management Companies

Southern Management Companies – a privately held real estate firm – owns and manages 24,000 apartment-homes, office centers, and a ski resort –all in the mid-Atlantic region. Established in 1965, Southern employs more than 1,200 people. Southern Management Companies is the recent recipient of four regional awards: The Maryland Performance Excellence Award, Washingtonian Magazine’s "Great Places to Work,” Baltimore Sun’s “Top Work Places” and Baltimore Magazine’s “Best Places to Work.”At Southern Management people come first. We are proud to be a champion for Fair Housing and an Equal Opportunity Employer – with a long-standing commitment to valuing the diversity of our residents and team. Through our volunteer initiatives we give back to the greater community by donating our time, efforts and money to various scholarship, health, housing and education initiatives. Southern offers career advancement through its culture of career development and continuous learning, both on-the-job and through our Corporate University. Our compensation packages offer competitive pay rates and full benefits to full-year team members.

Founded in 1965

McLean, Virginia, USA

859 employees (21 in marketing)

www.southernmanagement.com