Responsibilities

• GoHighLevel CRM & Automation Architecture Advanced GoHighLevel experience is required. You will: Architect, build and optimize complex GoHighLevel accounts and subaccounts Build multi-step workflows and automation systems Create sophisticated lead-nurturing sequences Build SMS and email drip campaigns Develop appointment-booking automations Build missed-call and no-response workflows Create lead reactivation campaigns Develop pipeline automations Build lead-routing systems Configure triggers, tags, custom fields and segmentation Build calendars and booking workflows Develop opportunity pipelines and lifecycle stages Create internal notifications and task automations Build reporting and attribution systems Integrate third-party applications Troubleshoot workflow failures and integration issues Continuously optimize automation based on conversion data
• AI & Marketing AutomationYou will lead DAC's continued integration of AI throughout the marketing and lead-conversion ecosystem. Responsibilities include: Building AI-powered lead follow-up systems Developing conversational AI workflows Implementing AI-assisted lead qualification Creating AI appointment-booking processes Building intelligent nurturing sequences Developing AI prompts and structured prompt libraries Integrating ChatGPT/OpenAI capabilities into marketing workflows where appropriate Developing AI agents and automated customer journeys Connecting AI systems through APIs, webhooks and third-party automation platforms Testing and improving AI conversations for accuracy, brand alignment and conversion Identifying emerging AI tools that can improve acquisition, conversion, productivity or reporting
• Paid Media & Lead Generation This position owns performance strategy across: Google Ads Meta/Facebook/Instagram Ads YouTube Ads Retargeting Search campaigns Display campaigns Lead-generation campaigns Landing pages Conversion funnels Offer development Audience strategy Responsibilities include: Campaign architecture Keyword strategy Audience targeting Budget allocation Creative testing A/B testing Landing-page optimization Cost-per-lead optimization Cost-per-booked-appointment analysis Customer acquisition cost ROAS Lead quality Conversion rate Revenue attribution
• Google Expertise Current Google certifications are strongly preferred, including applicable certifications in: Google Ads Search Google Ads Display Google Ads Measurement Google Ads Video Google Analytics / GA4 The candidate must demonstrate advanced proficiency with: Google Ads GA4 Google Tag Manager Conversion tracking Google Business Profile Google Search Console Local search SEO PPC Attribution
• Meta Expertise Meta certification is strongly preferred. Advanced knowledge should include: Meta Ads Manager Meta Business Manager Meta Pixel Conversion API Custom audiences Lookalike audiences Retargeting Lead campaigns Campaign optimization Creative testing Attribution Conversion tracking
• SEO, AEO & AI Search Search is rapidly changing, and DAC intends to stay ahead of it. This person must understand both traditional SEO and emerging AI/answer-engine discoverability. Responsibilities include strategy surrounding: Technical SEO Local SEO Google search visibility Content optimization Answer Engine Optimization (AEO) Generative Engine Optimization (GEO) ChatGPT discoverability AI search behavior Search-intent analysis Structured content Authority-building strategies
• Reddit & Community-Based Marketing The candidate should understand Reddit as both a discovery platform and a source of consumer research. Responsibilities may include: Reddit audience research Identifying relevant communities and conversations Understanding Reddit search visibility Monitoring consumer questions and sentiment Identifying content opportunities Developing ethical community engagement strategies Understanding Reddit Ads Using community insights to improve campaigns, content and positioning
• Email, SMS & Lifecycle Marketing Build sophisticated lifecycle campaigns including: New-lead nurture Appointment-conversion sequences Abandoned-booking sequences Consultation reminders No-show recovery Post-consultation follow-up Long-term nurture Lead reactivation Patient/client retention Upsell/cross-sell campaigns Membership campaigns Promotional campaigns Every workflow should have a measurable objective and defined conversion point
• Funnel & Conversion Optimization This position must understand what happens after the lead is generated. You will evaluate and improve: Traffic → Lead → Contact → Qualification → Appointment → Consultation → Sale → Retention Responsibilities include: Funnel analysis Conversion-rate optimization Landing-page strategy Lead response strategy Appointment conversion Lead scoring Nurture optimization Offer testing Sales/marketing alignment Revenue attribution
• Analytics & Reporting You must be highly data-driven and able to translate marketing activity into business outcomes. Track and report KPIs including: Cost per lead Qualified lead rate Contact rate Lead-to-appointment conversion Cost per booked appointment Show rate Consultation conversion Customer acquisition cost ROAS Revenue by campaign Revenue by source Pipeline value Marketing-generated revenue You will be expected to identify why performance changed and what needs to happen next, not simply produce reports.

Requirements

• 7+ years of progressive digital marketing, performance marketing, growth marketing or marketing technology experience preferred
• Advanced, hands-on GoHighLevel expertise
• Proven experience developing sophisticated CRM workflows and automations
• Experience building and training AI agents
• Experience integrating AI into marketing and lead-conversion workflows
• Advanced Google Ads experience
• Advanced Meta Ads experience
• Strong GA4 and Google Tag Manager knowledge
• Significant lead-generation experience
• Strong funnel and conversion-rate optimization experience

Preferred

• Experience with Zapier, Make, n8n, APIs and webhooks is highly desirable
• Meta certification is strongly preferred
• Current certifications are strongly preferred, including: Google Ads Search, Google Ads Measurement, Google Analytics, Google Ads Display and/or Video, Meta professional certification
• Additional AI, automation, CRM, analytics or marketing technology certifications are highly valued

Benefits

• 100% remote work environment
• Flexible work schedule with established core availability
• Generous paid time off
• Paid company holidays
• Paid birthday off
• Health insurance contribution
• 401(k) with company match
• Company-provided computer and technology
• Monthly remote-work/technology allowance
• Company-paid AI, automation and marketing technology