Responsibilities

• Lead development of integrated, multi-channel campaign strategies across business priorities, seasonal moments, and real-time relevance opportunities
• Translate business goals into messaging frameworks, content plans, and activation strategies across owned, social, and partner channels
• Partner with marketing, social, paid media, and creative teams to execute campaigns end-to-end
• Develop and guide social-first content strategies aligned to student audience behaviors and platform best practices
• Lead audience-first content strategy and editorial planning across the student journey
• Ensure content aligns to SEO best practices, customer needs, and financial education priorities
• Identify opportunities to evolve content into reusable, modular components to support scale and personalization
• Support optimization of content for both traditional search and emerging LLM-driven discovery
• Act as a central partner across pods and business lines to ensure content consistency across distributed teams and channels
• Monitor and report on performance using KPIs such as app starts, conversions, and engagement metrics

Requirements

• 5-7 years of experience in digital content, content marketing, or social media strategy
• Proven experience leading integrated, multi-channel campaigns
• Experience working in cross-functional, matrixed environments
• Strong background in content strategy, editorial planning, and SEO
• Experience with social media strategy and platform-specific content development
• Familiarity with digital analytics tools such as Adobe Analytics
• Ability to translate performance data into actionable insights
• Strong collaboration and stakeholder management skills
• Bachelor's Degree or equivalent work experience

Preferred

• Experience in financial services or a regulated industry preferred
• Familiarity with modular content, personalization strategies, and emerging AI/LLM trends a plus
• Vendor/agency management experience a plus
• Ability to work in fast paced environment and successfully manage multiple large projects at once

Benefits

• We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .