Responsibilities

• Execute and support account-based marketing programs and demand generation campaigns
• Execute integrated ABM programs for multiple sales segments
• Own selected ABM programs and campaign from brief creation through execution follow-up, including audience requirements, creative inputs, UAT, and stakeholder communication
• Partner with Content Marketing, Solutions Marketing and Product Marketing to map content and messaging to buyer needs and funnel stages, identify gaps, and coordinate requests for new assets
• Partner with Marketing Operations and Analytics to support audience segmentation, list hygiene, campaign setup, routing, and accurate campaign reporting
• Partner with cross-functional teams to launch, monitor, and improve campaigns and programs across email, LinkedIn, display, content syndication, web, webinars, direct mail, and any future channels we implement
• Own execution for select channels or activations with guidance, such as microsites, webinars, direct mail or gifting, and time-bound sales plays
• Ensure channel execution reflects approved campaign messaging, target-account priorities, and buyer journey stages
• Monitor channel activity and surface practical recommendations based on segment needs, buyer behavior, and campaign performance
• Contribute to quarterly planning by gathering inputs from Product Marketing, Marketing Operations, Channels, Events, Creative, Field, and other program partners

Requirements

• Austin (preferred), San Francisco or Nashville-based, hybrid (2 days a week in office). Must be in office at either location.
• 3+ years of experience in B2B marketing, demand generation, integrated campaigns, or a related field, preferably in technology or SaaS.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Technical skills: Salesforce (highly preferred), Asana, Sendoso (or equivalent), Outreach, Goldcast, Glean

Preferred

• practical understanding of AI and agentic tools to improve individual output and team efficiency

Benefits

• health, pharmacy, optical and dental care benefits
• paid time off
• sick time off
• short term and long term disability coverage
• life insurance
• 401k contribution (all benefits are subject to eligibility requirements)