Responsibilities

• Own marketing-sourced pipeline generation, with clear quarterly contribution targets once fully ramped
• Identify, test, and scale the highest-performing channels for net-new demand, focusing resources on measurable ROI
• Build and execute integrated campaigns across priority channels (e.g., ABM, email, webinars, targeted paid, conferences, SEO), prioritizing impact over volume
• Partner with VP Marketing and Sales to design and operationalize a structured ABM motion for priority enterprise accounts
• Improve funnel performance by optimizing audience segmentation, messaging, landing pages, nurture flows, and campaign targeting
• Enhance lead scoring models and qualification frameworks that improve marketing-to-sales handoff efficiency and MQL → SQL conversion
• Develop quarterly campaign roadmaps aligned to revenue targets and sales priorities
• Strengthen lifecycle marketing programs to increase engagement, reactivation, and expansion support
• Improve attribution and reporting within HubSpot to clearly demonstrate pipeline contribution and ROI
• Deliver ongoing performance analysis and insights to inform investment decisions and resource allocation