Responsibilities

• Own and actively use media planning tools and systems (reach-based planning, audience tools, buying platforms, and analytics solutions) to develop, evaluate, and optimize media plans across national and local tiers.
• Lead teams and agency partners in the day-to-day practice of media planning, setting clear planning standards, methodologies, and quality expectations across brands and markets.
• Act as a working expert and coach to Brand, Sales Operations, and agency partners on media planning tools, systems, and best practices.
• Evaluate reach, frequency, and channel mix across national and local markets to uncover gaps, inefficiencies, and opportunities to drive incremental reach growth.
• Collaborate closely with Brand, Product, Sales Operations, and Performance Marketing teams to ensure media strategies are aligned to brand priorities and growth objectives.
• Integrate media strategies across Marketing, Sales, Field, CX, Experiential, and Communications teams to deliver a coordinated national, zone, and LMA approach that amplifies impact.
• Clearly articulate media strategy, learnings, and growth opportunities to senior leadership across Sales and Marketing.
• Build strong, trusted partnerships with GM MediaOne central experts (Audience, Ad Tech, Channel Leads) and Sales Operations stakeholders to enable aligned execution and shared success.

Requirements

• 6+ years of hands-on experience in media planning and buying, with direct ownership of planning tools, systems, and frameworks.
• Bachelor’s degree required ; preferred in marketing, business, or related fields
• Demonstrated understanding of the media ecosystem, including platforms, technology, and planning/buying processes
• Experience working for media agencies
• Proven ability to manage multiple projects and deadlines
• Demonstrated presentation skills, including development of executive ready materials and storytelling that enables decision making
• Outstanding oral and written communication skills
• Proactive, composed, and accountable, demonstrating initiative, sound judgment, and confidence under pressure.
• Hands on media planning leader with a track record of personally building and optimizing media plans using modern planning and buying tools.
• Proven leader of large, complex initiatives, effectively coordinating cross functional partners and agencies to deliver impact at scale.
• Influential leader without direct authority, able to guide, motivate, and align teams of indirect reports toward shared goals and outcomes.
• Strategic, systems level thinker who can navigate complexity, align multiple stakeholders, and drive clarity in ambiguous environments.
• Strong analytical acumen, with the ability to synthesize data, insights, and performance signals into actionable recommendations that inform investment decisions.
• Results driven and resilient, consistently delivering outcomes amid evolving priorities and dynamic market conditions.
• Compelling communicator and storyteller, with demonstrated ability to distill complex data into clear, executive ready narratives across written, verbal, and presentation formats.
• Act as a working expert and coach to Brand, Sales Operations, and agency partners on media planning tools, systems, and best practices
• Own and actively use media planning tools and systems (reach-based planning, audience tools, buying platforms, and analytics solutions) to develop, evaluate, and optimize media plans across national and local tiers.
• Lead teams and agency partners in the day-to-day practice of media planning, setting clear planning standards, methodologies, and quality expectations across brands and markets.
• Evaluate reach, frequency, and channel mix across national and local markets to uncover gaps, inefficiencies, and opportunities to drive incremental reach growth.
• Collaborate closely with Brand, Product, Sales Operations, and Performance Marketing teams to ensure media strategies are aligned to brand priorities and growth objectives.

Preferred

• Knowledge of GM structures and processes
• Automotive experience
• Understanding of audience based and reach based planning

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.