Senior Cross-Tier Media Planner

Detroit, MI (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive senior-level media planning across GM brands, coordinating cross-functional teams and agencies to deliver integrated reach-based strategies.

  • Must-have: Hands-on leadership with modern planning and buying tools and a track record of building and optimizing plans.
  • Standout: Strong cross-functional influence with Brand, Sales Ops, and agency partners to ensure aligned execution.

Job Description

Drive senior-level media planning across GM brands, coordinating cross-functional teams and agencies to deliver integrated reach-based strategies.

  • Own and actively use media planning tools and systems to develop, evaluate, and optimize plans at national and local tiers.
  • Must-have: Hands-on leadership with modern planning and buying tools and a track record of building and optimizing plans.
  • Standout: Strong cross-functional influence with Brand, Sales Ops, and agency partners to ensure aligned execution.
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General Motors

3.7 Glassdoor

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.For information on the GM Privacy Statement, please visit http://www.gm.com/privacy-statement.html

Founded in 1908
Detroit, Michigan, USA
107K employees (5,243 in marketing)
65% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
6M
Monthly Google Ads Budget
$612.7K
Traffic Source Mix
Search
18.8%
Direct
47%
Referral
32%
Social
0.4%
Paid
1.7%

Headcount Trend

Current headcount: ~106.9K

Marketing Team

Marketing Team Size
2,287 (2% of company)
Median Career Experience
16 years
Median Tenure
9.8 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$8.5B
Last Raise
$2B
Post IPO Debt, 11 months ago

Funding History

  • May 2025
    Post IPO Debt • $2B
  • Oct 2024
    Grant • $8M
  • Jul 2024
    Grant • $500M

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